MAM
Bold Care and Zepto’s playful billboard banter in Delhi takes the internet by storm
Mumbai: In a creative and playful marketing campaign, Bold Care and Zepto have engaged in a friendly banter with billboards in Delhi’s Galleria Mall & Mayapuri Flyover area, sparking conversations around men’s sexual health and encouraging the community to participate in Bold Care’s latest #TakeBoldCareofher campaign.
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands, captivating the attention of passersby and igniting discussions around the important topic of men’s sexual health.
Bold Care co-founder Rajat Jadhav shared his excitement about the banter, stating, “We wanted to convey a serious message in a light-hearted and relatable manner. By engaging in this playful banter with Zepto, we hope to raise awareness about men’s sexual health while also showcasing the fun side of addressing these crucial issues.”
Zepto chief brand officer Chandan Mendiratta shared, “Partnering with Bold Care for this playful billboard exchange was a no-brainer for us. The concept for this collaboration practically wrote itself. In an industry like ours, where timing is everything, a 10-minute delivery is a must-have. At Zepto, we’re all about delivering joy and convenience without delay.”
The #TakeBoldCareOfHer campaign encourages individuals to prioritise their intimate well-being and take proactive steps towards maintaining a healthy and fulfilling sexual life. Through informative content, engaging visuals, and interactive challenges, Bold Care aims to empower men with the knowledge and resources necessary to make informed decisions about their sexual health. The billboards have captured the imagination of the public with many applauding the brands for their innovative approach to promoting health and wellness. This unique marketing strategy not only creates a buzz around men’s sexual health but also underscores the importance of open discussions and destigmatisation in healthcare.
As the banter unfolds on the billboards of Delhi, it is evident that Bold Care is committed to paving the way for a more inclusive and proactive approach to men’s sexual health and Zepto’s commitment to delivering it on time. By combining creativity with a genuine concern for the well-being of their audience, these brands are setting a new standard for health communication and community engagement.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
