MAM
Bold Care and Zepto’s playful billboard banter in Delhi takes the internet by storm
Mumbai: In a creative and playful marketing campaign, Bold Care and Zepto have engaged in a friendly banter with billboards in Delhi’s Galleria Mall & Mayapuri Flyover area, sparking conversations around men’s sexual health and encouraging the community to participate in Bold Care’s latest #TakeBoldCareofher campaign.
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands, captivating the attention of passersby and igniting discussions around the important topic of men’s sexual health.
Bold Care co-founder Rajat Jadhav shared his excitement about the banter, stating, “We wanted to convey a serious message in a light-hearted and relatable manner. By engaging in this playful banter with Zepto, we hope to raise awareness about men’s sexual health while also showcasing the fun side of addressing these crucial issues.”
Zepto chief brand officer Chandan Mendiratta shared, “Partnering with Bold Care for this playful billboard exchange was a no-brainer for us. The concept for this collaboration practically wrote itself. In an industry like ours, where timing is everything, a 10-minute delivery is a must-have. At Zepto, we’re all about delivering joy and convenience without delay.”
The #TakeBoldCareOfHer campaign encourages individuals to prioritise their intimate well-being and take proactive steps towards maintaining a healthy and fulfilling sexual life. Through informative content, engaging visuals, and interactive challenges, Bold Care aims to empower men with the knowledge and resources necessary to make informed decisions about their sexual health. The billboards have captured the imagination of the public with many applauding the brands for their innovative approach to promoting health and wellness. This unique marketing strategy not only creates a buzz around men’s sexual health but also underscores the importance of open discussions and destigmatisation in healthcare.
As the banter unfolds on the billboards of Delhi, it is evident that Bold Care is committed to paving the way for a more inclusive and proactive approach to men’s sexual health and Zepto’s commitment to delivering it on time. By combining creativity with a genuine concern for the well-being of their audience, these brands are setting a new standard for health communication and community engagement.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
