Ad Campaigns
Boddess unveils #HeroesOfIndia
Mumbai: Boddess Beauty, an omnichannel multi-brand has unveiled a heartfelt campaign ‘Heroes of India’ this Republic Day. The campaign celebrates the doctors and their experiences, showcasing the various challenges and victories in both their professional and personal lives.
To honour these unsung healthcare heroes, whose commitment and service to the nation go unnoticed, Boddess has launched a heartfelt campaign. This initiative not only acknowledges the remarkable efforts of our healthcare heroes but also celebrates their humanity, resilience, and the joy they bring to their profession.
As a part of the campaign, Boddess has released a video, featuring five female healthcare professionals – Dr Savita Chaudhary, Paediatrician, and adolescent medicine specialist; Dr Pushpinder Sarao, Pulmonologist, Chief Medical Officer, and Covid Nodal Officer; Dr Noopur Jain, MD in Dermatology; Dr Mili Chakraborty, Medical Practitioner; and Dr Kanchan Kaur, Specialist Breast Oncosurgeon. The video aims to highlight the uniqueness of these healthcare experts, highlighting their diverse interests beyond the confines of their white coats. The video goes beyond professional inquiries, delving into aspects that allow viewers to gain a deeper understanding and connection with their lives. Notably, the featured female doctors respond to a pivotal question about the challenges they have encountered in their professional journeys. Engaging in a candid discussion with each doctor, the video addresses various challenges. These include a Pediatrician feeling overwhelmed when communicating with teenagers about a range of issues and dealing with non-verbal communication in children. The Dermatologist expresses difficulty in explaining the concept of beauty and beauty standards, emphasising the importance of a healthy body and mind. Additionally, a breast oncosurgeon shares the challenge of conveying the significance of early detection in making breast cancer potentially curable to her patients.
Additionally, in the spirit of fun and engagement, the campaign also includes rapid-fire questions and a playful segment of “Guilty or Not Guilty,” offering viewers a lighthearted glimpse into the personalities of these healthcare heroes.
On the launch of the groundbreaking campaign, Boddess the founder and CEO Ritika Sharma expressed, “We are thrilled to launch a campaign in honour of our healthcare heroes this Republic Day, which goes beyond the white coats and stethoscopes. We aim to humanize the healthcare profession by sharing the personal stories and experiences of these remarkable individuals. Through this campaign, we hope to inspire a deeper connection between the audience and our healthcare heroes, recognising not only their professional accomplishments but also their unique personalities and the joy they bring to their work. Hence, this campaign is our tribute to their dedication, resilience, and the personal stories that make them extraordinary individuals.”
Thus, in a world where the focus often remains on the professional aspect of healthcare workers, Boddess Beauty aims to bring forth the human side of these heroes. The campaign will be promoted across various digital platforms, including Instagram, Facebook, LinkedIn, and YouTube.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
