Brands
Bobble AI partners with Xiaomi to develop ‘Mint Keyboard’ for Android smartphones
MUMBAI: Bobble AI, a Gurgaon-based tech company today announced that it has partnered with Xiaomi, India’s number one smartphone and smart TV brand to develop ‘Mint Keyboard’ for Android smartphones. Bobble AI is empowering the Next Billion by making their communication personalised, expressive, and smarter with its cutting-edge Artificial Intelligence around input methods. Taking a leap in terms of technology and innovation, Bobble AI has developed an Indian language keyboard called ‘Mint Keyboard’ which will be pre-loaded across Xiaomi devices in India and Indonesia. The new feature will be a part of Xiaomi’s latest MIUI 11 Operating System.
Mint keyboard is a ‘Made in India’ application which is specially designed keeping Indian users in mind, with their need for local languages and personalisation to enrich conversations. The AI engine is continuously learning user typing habits in real time to suggest absolutely personalised responses whether it is in a regional language, slang, shortcuts, or emoji preferences. With the availability of 25+ Indic languages on the Mint Keyboard, users can type in their preferred language. Not only this, but the users can also go to the extent of applying personalized themes on their keyboards using images from their gallery and using different fonts while typing.
Additionally, it has features like Swipe typing, speech-to-text, real-time emoji suggestions, different themes every week, cloud-sync and clipboard. With a rich database of stickers and GIFs to express every emotion or mood, users can share stickers directly from the keyboard to make conversations even more expressive and fun.
The keyboard is also available for non MIUI devices and can be downloaded from the Google Play store.
On IME and partnering with Xiaomi, Bobble AI CEO and founder Ankit Prasad said, “The Input Method Editor (IME) software industry, considering only keyboard and voice inputs, is growing at a CAGR of 17.2% and is expected to reach 40 Billion USD by 2025. Our main focus is to partner with leading smartphone players to co-create solutions for the Next Billion. Partnership with Xiaomi is a huge validation of our capabilities and shift in need of new-age technologies and business opportunities.”
Xiaomi India chief operations officer Muralikrishnan B said, “We have always provided the highest quality and customised solutions to our Mi fans in India and therefore for the first time anywhere in the world, we are launching Mint Keyboard. India provides one of the most diverse cultures with several thousands of languages and dialects being spoken. Mint Keyboard, supporting 25+ Indic languages and with the ability to transliterate across all of them is just the first step in Xiaomi truly developing services for India. ”
Bobble AI is backed by some of the most celebrated names in the Indian startup ecosystem. Apart from SAIF Partners and Xiaomi Inc. others include co-founders of Flipkart, founder of MakeMyTrip, Co-founder of SlideShare, Founders of 1mg, Co-creator of Cassandra, and 15 other individual investors.
Following the B2B2C model, Bobble has partnered with the homegrown operating system Indus and many more in the past.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
