Brands
boAt & Shoobhi Foundation partner for clean drinking water in Delhi NCR
Mumbai: boAt, has announced a partnership with Shoobhi Foundation, a recognised NGO dedicated to social causes, to provide clean and safe drinking water to public and communities across Delhi NCR. This initiative comes under boAt’s CSR umbrella, reflecting the brand’s commitment to giving back to the community and making a positive impact in the society.
Through this partnership, boAt will provide financial support to Shoobhi Foundation to enable them to provide clean and safe drinking water, readily accessible to the public. In this endeavour, new age popular water brand, Wahter, will act as an expert & knowledge partner to illustrate the importance of hydration. The company will also act as a distribution partner, providing clean & safe drinking water in bottles to communities via special carts and strollers. Considering the environmental impact of discarded bottles, the brand has decided to use 100 per cent recyclable bottles.
Wahter is backed by certifications from industry authorities and are proud bearers of FSSAI, ISO, and various other quality assurances that attest to their unwavering dedication to delivering the purest form of hydration.
Commenting on the partnership, boAt co-founder & CMO Aman Gupta said: “At boAt, we believe in the power of community and are committed to making a positive impact on the lives of those around us. Access to clean drinking water is a fundamental human right, and we are proud to partner with Shoobhi Foundation to address this critical need in our own backyard. Together, we aim to make a tangible difference in the lives of countless individuals by providing them with readily available clean and safe drinking water.”
Echoing the sentiment, Shoobhi Foundation, stated: “We are thrilled to collaborate with boAt on this impactful initiative. Their dedication to social responsibility and commitment to community well-being perfectly aligns with our mission. This partnership will enable us to significantly expand our reach and provide clean drinking water to a wider range of communities across Delhi NCR. We are confident that this collaboration will have a lasting positive impact on the lives of countless individuals.”
Wahter co-founder Amitt Nenwani provides his perspective, “boAt is leading a movement to redefine corporate social responsibility through Shoobhi Foundation. We are excited to be part of this Wahter revolution. This partnership transcends bottles; it’s about breaking barriers and making a bold statement that clean water is a right, not a privilege.”
The initiative signifies both boAt and Shoobhi Foundation’s unwavering commitment to social responsibility and their dedication to improving the lives of communities in need. By providing access to clean and safe drinking water, this partnership aims to address a critical public health issue and promote the overall well-being of residents in Delhi NCR.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
