MAM
boAt and Zepto join forces delivering music and fun in just 10 minutes!
Mumbai: boAt, an audio and wearable brand, and Zepto, India’s fastest-growing consumer internet company, have partnered to redefine the way consumers access quality audio and entertainment. This dynamic collaboration aims to deliver unparalleled audio experiences right to your doorstep in 10 minutes. By combining boAt’s expertise in crafting exceptional audio products with Zepto’s unparalleled speed of delivery, the partnership promises to revolutionize the way people enjoy music, movies, podcasts and more. Whether you’re hosting a spontaneous get-together, diving into a captivating podcast, or binge-watching your favourite series, boAt and Zepto ensure the perfect audio companion is just a few taps away.
To celebrate the partnership, boAt and Zepto have created a whimsical and humorous film featuring iconic pop culture doppelgängers. These characters are interestingly depicted sitting in a boat, being pulled around the city by a Zepto delivery partner. The film is a compilation of organic, entertaining interactions between these characters, with periodic zoom-outs revealing the Zepto rider’s tireless efforts. It culminates with a message emphasizing the campaign’s promise: Delivering the Best of Music and Entertainment in just 10 Minutes, Powered by boAt and Zepto.
Complementing the film, X saw a “BoatOnRoads” trending at No. 1 along with a series of outdoor billboards that resonate with current pop culture. These billboards address everyday scenarios with a humorous twist, highlighting boAt’s features as solutions. These creative billboards will capture attention and drive home the convenience and excitement of this partnership.
“Partnering with Zepto is a natural fit for boAt,” said boAt spokesperson. “We share a common goal of delighting customers with innovation and convenience. By offering boAt’s incredible audio products on the quick commerce platform, we’re bringing joy and entertainment to people’s lives in just 10 minutes.”
Zepto chief brand officer Chandan Mendiratta added, “This collaboration with boAt aligns perfectly with our mission to bring the best products to our customers in the quickest possible time. We are excited to combine our delivery speed with boAt’s superior audio quality, creating a seamless and delightful experience for our users.”
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
