MAM
BNFL announces all-India ad campaign
BANGALORE: South India-based Balan Natural Foods (P) Ltd (BNFL) announced an all-India ad campaign for their B Natural, Miruana YO and Mougli brands.
So far, their television ad campaign, spread over Rs 35 million annually, has been restricted to the Southern-based TV channels – Udaya, Gemini, Sun, Surya and Kiran. As part of a strategy, which includes sponsoring programmes, BNFL is also talking with the Star group for an all-India ad campaign this summer on the network.
The total all media ad spend of the company is around RS 90 million for the current year.
The advertisement for Miruana YO yogurt drinks was shot by KS Ravikumar, one of the top directors of southern cinema. The music for the ad is by music director Vidhyasagar.
The company is also eyeing the Indian Railways network to distribute their products.
The Hyderabad-headquartered group promoted by NRI entrepreneur A Nanda Kumar has a turnover of $40 million (RS 1.8 billion, approximately) spread over sugar, distillery and fruit juice businesses, of which BNFL contributed RS 37.6 million. This year BNFL expects to gross RS 150 million.
Under the Miruana YO brand are five yogurt drinks – a blend of yogurt with fruits, a first in India claims Balasubramaniam, CEO, BNFL. The Miruana brand has five fruit juices while the children focused Mougli (Jungle Book inspired) brand has ice tubes and mixed flavour fruit jelly.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
