Ad Campaigns
BlueStone launches the #StrokesofGenius campaign
Mumbai: BlueStone announces the launch of its new campaign, #StrokesofGenius, for its art-inspired jewellery and accessories. Embracing the idea that jewellery is wearable art, BlueStone draws inspiration from iconic masterpieces. The result is a collection that displays creativity, elegance and taste, bringing timeless artistry to every jewellery piece.
In a series of posts, BlueStone encapsulates the narrative that behind every stroke of genius lies a muse—the modern, stylish individual who embodies sophistication, sparks creativity and ignites passion. We aspire for the BlueStone muse to see this collection as a means to enhance their beauty and as an ode to their romantic, artistic spirit.
Speaking of the launch, chief merchandising officer Vipin Sharma expressed, “At the core of this collection lies inspiration drawn from iconic masterpieces and the brilliance of master artists. We have utilized gemstones, enamels and vibrant colours to craft jewellery that captures the essence of these artworks in what we consider elegant and expressive designs. For instance, our jewellery inspired by Dali’s surrealism features bold drips highlighted with Amethyst, evoking his distinctive style. Similarly, our interpretation of Mondrian’s iconic modern art incorporates enamels and gemstones like topaz and sapphire, breathing life into his ‘Composition’ through jewellery pieces. The collection presents a diverse palette of interpretations, from the vibrant hues of Color Field to the refined elegance of Van Gogh’s Starry Night. We believe that these pieces will resonate with our customers, offering each item as a cherished addition to their collections.”
The art collection binds the artist and the muse with a singular thread—the artistic nature of inspiration and its magnificent manifestation. Each piece draws from iconic movements such as pop art, Van Gogh’s starry night, Piet Mondrian’s modern art, color field and Salvador Dalí’s surrealism. The collection captures the dynamic diversity of these styles with dreamy forms, intricate patterns and dynamic colour treatments, making it a blend of art and elegance. It offers collectible pieces that are occasionally encountered, making each item a treasured addition to any jewellery collection.
Art movements inspiring the collection
Pop Art: Experience the essence of Pop Art in our jewellery collection featuring comic book elements, colour blocking and contrasts, designed for modern fashion lovers.
Colour Field: The Color Field-inspired designs transform abstract painting into wearable art. These experimental pieces fuse mythic art with diverse forms, colourful stones, and enamels.
Modern Art: Embrace geometric abstraction and primary colours with the Piet Mondrian’s modern art-inspired jewellery. These designs draw from Mondrian’s iconic use of lines, squares and primary hues, creating dynamic compositions.
Starry Night: Vincent van Gogh’s “Starry Night” inspires this collection.The pieces capture the celestial swirls and hues of the masterpiece, offering a touch of celestial allure.
Surrealism: Inspired by Salvador Dalí’s masterpiece “The Persistence of Memory,” this sub-collection features designs rich with symbolism and dream-like atmospheres.
Each piece in the art collection showcases daring exploration and skilled craftsmanship, from vivid bursts of colour to intricate designs that aim to mesmerise.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
