MAM
Blue Vector launches homegrown film agency Dot Films
Mumbai: Blue Vector on Tuesday announced the launch of a homegrown film agency Dot Films. The philosophy driving this venture is to create form-first audio-visual spectacles that look and sound artful and evoke emotions, it said in a statement.
The Dot Films will comprise the team that primarily looks after films at Blue Vector. The team will have Yashi Paswan, Shrey Deepranjan, and Rhiju Talukdar at the helm of its leadership.
Blue Vector also revealed that there are more company launches in the pipeline, with an end-vision to cover the whole gamut of marketing and creativity, including the involvement of tech.
Dot Films already has a significant portfolio with work for clients like Delhivery, Nykaa, Mont Blanc, IAmAnimal, and ITC Hotels. The team has plans to continue to grow these verticals and also its own partnerships and networks with agencies and talent in India and abroad.
The agency will allow the ‘art’ of filmmaking to take precedence in a massive, ever-growing content landscape that’s littered with tones, treatments, concepts, and quality without any real benchmark, according to the statement.
“I think for the Dot Films team it’s been a very natural and also personal progression, almost cathartic, to finally put Dot into action. Here’s to doing some literally intent-led work going forward,” commented Dot’s co-founder and creative producer Yashi Paswan.
For the last five years, Blue Vector has operated mostly as a monolithic creative house, with a suite of creative services under the same roof – branding, films, social media marketing, and the likes. With the acquisition of Content Ninja in 2019, with its B2B inbound marketing toolbox, the one-stop-shop started the internal process of ‘diversification into specialisation.’
Starting this year, Blue Vector is putting into action its strategy to ride out the agency wave with separate businesses for its separate services, each with its own specialisation and business strategy. “Dot Films will be the first homegrown company to leave the nest while still tethered to it. Its specialisation is further deepened with specific categories for the films they will be conceptualising and producing for, i.e, for brand, travel, and music narratives,” said the agency.
Casting more light on this new venture, Blue Vector founder Piyush Kedia said that trying to be good at everything while also doing everything isn’t very prudent from a growth point of view, especially in the agency business. “The idea was to scale through a semi-organic method of networking, offshoring, acquisitions and business spin-offs. The lockdowns gave us a lot of time to plan and strategise, and that’s why I think we were fortunate to be able to start executing all this. We’re about to do some very interesting things and I’m very keenly looking forward to this future,” he added.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
