MAM
Blue Planet powers up India’s E-waste revolution
MUMBAI: Talk about a smart upgrade! Blue Planet Environmental Solutions has just hit refresh on India’s recycling story with the launch of Blue Planet E-waste Solutions, a move that solidifies its leadership in sustainable waste management and the circular economy.
The rebranded entity comes after Blue Planet integrated its subsidiaries in Haryana and Karnataka, previously Pegasus Waste Management, under a single purpose-driven banner. The transformation reflects the company’s vision to create a transparent, tech-powered and traceable ecosystem for e-waste recycling, refurbishment and recovery.
As India ranks among the top five e-waste generators globally, the need for responsible recycling has never been more urgent. Blue Planet E-waste Solutions plans to turn that challenge into an opportunity by extending product lifecycles, refurbishing working parts, and recycling valuable materials such as metals and plastics for reuse by manufacturers.
“In a tech-driven world, e-waste is inevitable, but how we handle it defines our future,” said Blue Planet E-waste Solutions CEO Ravi Kumar Neeladri. “We’re embedding transparency and sustainability into every stage of operations, from traceable EPR credits to fully compliant sourcing.”
Chairman Gaurav Gupta added that the integration has doubled operational capacity and expanded partnerships across industries, while Blue Planet Environmental Solutions co-founder and CEO Prashant Singh called it a “leap forward” in building a transparent, data-driven recycling ecosystem.
With two cutting-edge facilities in Binola (Gurgaon) and Hoskote (Bangalore), Blue Planet now has the scale and technology to process over 30,000 MT of e-waste annually, turning discarded gadgets into valuable resources and keeping India’s sustainability ambitions well-charged.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
