MAM
Blue Lotus Communications co-founders start new brand consultancy venture
BENGALURU: The co-founders of public relations agency Blue Lotus Communications, N. Chandramouli and Archana Tomar, have set up a new brand consultancy venture – The Brand Counsel (TBC). TBC will be an independent company outside the Comniscient Group and its‘ focus will be to streamline the CEO/Board‘s direction through the organisation‘s communication agencies. Archana Tomar will be moving on from her position as vice-president of Blue Lotus to head of the brand counsel.
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The Brand Counsel has a single allegiance – to remain faithful to the management vision at all costs, says N. Chandramoul
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A Blue Lotus Communications CEO Chandramouli said, “The top management‘s urgent imperative is to align business goals to communication goals of organisations. Unfortunately, these two goals often fail to converge, severely limiting the brand‘s potential. If such a divergence sustains, it may leave the audience completely estranged from the brand. The Brand Counsel will have a single allegiance – to remain faithful to the management vision at all costs. TBC will align all the diverse communications of the brand through the organisation‘s existing agencies. With Archana at the helm, I am confident that this new company will scale the ladder of success within a short span of time.”
Adding on her new role, Tomar added, “My tenure at Blue Lotus has been the most enriching and eventful. We nurtured Blue Lotus and saw it evolve to become among the largest and most respected PR agencies of India. The Brand Counsel will fuel life into brands from a new and innovative perspective without being another middling or muddling think-tank. We see a huge opportunity for brands to improve their communication and resource efficiencies.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
