MAM
Blue Dart launches GoGreen digital initiative in line with global ESG benchmarking
MUMBAI: South Asia’s express air and integrated transportation & distribution company, Blue Dart, has announced paperless transactions on their new digital portal for all vendor partners.
The online launch event of the paperless technology was a registered event with the United Nations Environmental Programme (UNEP) to mark the World Environment Day. Under the new sustainability roadmap, Blue Dart has made significant investments in developing future-ready technology to protect the environment and deliver excellence in a sustainable way.
It has executed over 50 per cent of its customer invoices online and is working towards achieving a 100 per cent transition. “Manufacturing paper is energy-intensive; one A4 sheet requires approximately 50 watt-hours. Going paperless will help conserve energy, reduce CO2 emissions, avoid deforestation, protect the natural habitat and strengthen forest-based livelihood opportunities for the surrounding communities,” it said. The group has also planted 1, 11,000 trees annually, in order to offset 22, 20,000 kg of carbon per year upon their maturity.
Blue Dart managing director Balfour Manuel said, “This initiative is our endeavour to inculcate sustainable business practices and at the same time raise the bar on innovation. Blue Dart is a market leader and we believe that if we navigate through our sustainability roadmap, we will be able to contribute to reducing India’s, and in the larger scheme of things, the World’s climate change issue – one step at a time.”
The company said it has committed this decade to its efforts towards ecosystem restoration, while recognising the importance of fighting climate change and is integrating robust Environmental Social and Governance (ESG) mechanisms into this decade of ecosystem restoration.
ESG is the new buzzword among multinational corporations, particularly in Europe, where compliance of these parameters has prompted most companies to adopt it as the prescribed mandatory compliance standard. In India too, the benchmarking is being slowly introduced with a recent advisory issued by the Securities and Exchange Board of India (SEBI) in March.
Blue Dart chief financial officer, Aneel Gambhir said, “In the journey of being an ESG compliant organisation, we have identified sustainable ways to carry out business operations. We are committed to giving back to the community in which we operate and at the same time, we are doing all that it takes to restore and protect our environment. The pandemic era combined with climate change emphasises the urgent need for organisations to invest in the ecosystem, before it’s too late.”
Blue Dart’s new sustainability roadmap calls for clean operations for climate protection, a great company to work for all, as well as building a highly trusted company. The express logistics provider has launched many initiatives to ensure it is doing its bit to aid the world in the battle against climate change and global warming. The company aims to make all their owned or leased facilities operate at net zero carbon (footprint) by 2025, drive increased efficiency and use cleaner fuels within their fleet of six Boeing 757 freighters, support customers with sustainable and optimized packaging solutions and design greener products and services through comprehensive solutions.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
