MAM
Blogmint launches responsible blogging adoption programme
MUMBAI: Blogmint, India’s 1st automated marketplace that connects brands with bloggers, vloggers and micro-bloggers has launched a pan India program to educate social influencers on the adoption of Responsible Blogging. Influencer Marketing, which is already a global marketing phenomenon is increasingly being adopted in India and there is an urgent need for Influencers to adopt the ethical ways of promoting content be it on blogs, vlogs or micro-blogs.
Influencer Marketing is the fastest growing channel for digital customer acquisition as per a recent publication in AdWeek. As a consequence, Indian brands are increasingly engaging social media influencers as part of their marketing mix for creating brand awareness and product launches. The rationale is that the new age consumers spend more time online and digital starts have more appeal to them than traditional stars. A feedback from social influencers is akin to what a recommendation from family members and peer groups use to do earlier. As their opinions are followed by thousands, it becomes utmost necessary for social influencers to share their opinions in a responsible and ethical way.
The campaign is backed by a series of workshops with social influencers across India and a knowledge center that propagates the message in the social influencer community.
Irfan Khan, CEO, Blogmint.com said, “Blogmint being India’s leading influencer Marketing platform considers Responsible Blogging adoption program as a duty it has to fulfill to ensure content guidelines are in place much before there is a specific law for it.”
Blogmint has suggested specific guidelines that an influencer needs to follow ranging from respecting copyright and tax laws to disclosing professional relationships to considering the implications of what they write. The effort will lead to cementing the trust and transparency between social stars like bloggers, vloggers and micro-bloggers and their followers.
Digital
Galgotias apologises after AI summit robot sparks backlash, blames ‘ill-informed’ representative
University says no intent to misrepresent innovation
NEW DELHI: Galgotias University has issued a formal apology after a controversy over a robotic dog displayed at the India AI Impact Summit led to scrutiny, backlash and the university’s exit from the venue.
In a statement released on Tuesday, the university said it “apologises profusely for the confusion created” at the summit, attributing the episode to an “ill-informed” representative manning its pavilion. The individual, it said, was unaware of the product’s technical origins and was not authorised to speak to the media.
The controversy erupted after online users identified the robotic dog as the Unitree Go2, a commercially available model made by Unitree Robotics, contradicting claims made during the event about its development.
Galgotias said there was “no institutional intent to misrepresent this innovation” and reiterated its commitment to academic integrity and transparency. It added that it had vacated the stall in line with organisers’ sentiments.
Events at the summit venue, Bharat Mandapam, took a dramatic turn as electricity to the Galgotias pavilion was cut, followed by barricades being installed around the stall. A video circulated by PTI showed workers at the site saying they were acting on instructions from their supervisor.
Summit organisers have yet to issue a detailed public explanation outlining the sequence of decisions that led to the stall’s shutdown, even as the incident fuels wider debate around claims, verification and accountability at high-profile technology showcases.
