MAM
Blink Digital strengthens mid-management with two new appointments
Mumbai: Blink Digital has announced new hires to strengthen its team further. Shweta Bhalla has joined as media director and Dazy Verma is named as strategy director at the digital agency.
Bhalla holds a professional experience of eight years overall where she did multiple roles from researcher to media planning. At Blink Digital, she will be overseeing media planning and strategy. Previously, she has worked with Mindshare as director – strategy and has worked for clients across auto, FMCG, retail industries. “The company already holds a great position in the digital marketing space. I will contribute my best to keep that intact. I am looking forward to driving media solutions while guaranteeing we are at our efficient best,” said Bhalla.
Verma has previously worked with Mullen Lintas as a planning director and her core expertise lies in brand strategy, media planning, and branded content. With a decade of experience in working with auto, e-commerce, FMCG, nutrition and wellness, lifestyle and luxury industries, Verma will look after the strategic planning function as well as the content practice at Blink Digital. “My focus will be to build powerful brand narratives that transform the creative work that we do across digital channels and touchpoints. I am looking forward to this journey toward nurturing our old brand partnerships and building new ones,” Verma said.
“Shweta and Dazy both come with valuable knowledge and experience having worked across various sectors and some of the best brands. Both of them joining our team will add fresh perspectives in their respective areas” stated
Blink Digital co-founder and chief business officer Rikki Aggarwal. “I am confident that they will help us take Blink Digital towards even more cutting edge results. We are pleased to welcome them on board and look forward to working with them.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
