Brands
Blenders Pride unveils The One And Only campaign
New 360 campaign celebrates standing apart in a crowded world
MUMBAI: Blenders Pride Packaged Drinking Water has lifted the curtain on its latest campaign, ‘The One And Only’, sharpening its focus on a simple but powerful idea. In a world full of winners, only one truly stands apart.
Launched on 2 March 2026, the new narrative reframes success as something more than visibility or volume. For the brand, true success lies in distinction. It is not about being one among many. It is about being unmistakable.
The campaign brings this thought to life through three striking protagonists. Avanti Nagrath embodies fearless confidence and individuality. Kirandeep Chahal commands attention with a magnetic, unapologetic presence. Mahieka Sharma represents poise and quiet admiration. Each reflects a different facet of the brand’s personality, yet all share the same defining trait. They rise above.
Set in an aspirational world filled with equals, the film suggests that aura, confidence and style are what set the exceptional apart. It is a subtle reminder that influence is not claimed loudly, but worn effortlessly.
Blenders Pride has long positioned itself at the intersection of style and success, shaping modern Indian aspiration through innovation, industry firsts and iconic fashion platforms. With ‘The One And Only’, it turns the spotlight on a new generation that does not just want recognition. It wants admiration.
Pernod Ricard India chief marketing officer Debasree Dasgupta, said the brand has always believed in success with style and stature. She noted that today’s youth do not merely aim to succeed, but to stand apart with assurance, and the campaign captures that cultural shift.
The creative is backed by a full 360-degree rollout across digital and social platforms, including placements during the ICC T20 World Cup, alongside front-page newspaper ads and prominent outdoor sites across major cities. The aim is clear. To ensure the message of distinction is seen everywhere, yet feels like it belongs to the few.
Conceptualised by Ogilvy India, the campaign reinforces Blenders Pride’s long-standing cultural leadership. As Ogilvy North chief creative officer Nitin Srivastava put it, the brand has always stood for stature, style and effortless panache. ‘The One And Only’ simply distils that philosophy for a new era.
In a marketplace crowded with claims of greatness, Blenders Pride is betting on a quieter confidence. Not everyone can be the one and only. But that, perhaps, is the point.
Brands
Kotak Mahindra Prime names Suraj Rajappan as managing director and chief executive
The car-finance arm of Kotak Mahindra Bank lines up a new chief and raises its borrowing limit
MUMBAI: Suraj Rajappan is getting the keys. Kotak Mahindra Prime Limited (KMPL), India’s veteran car-finance outfit, has named him managing director and chief executive, effective June 1st, 2026—the same day his predecessor drives off into retirement.
The board approved the appointment at its meeting on March 18th. Rajappan, currently a whole-time director at the company, has spent his entire 24-year career at KMPL, working across functions before rising to the top job. The three-year term remains subject to shareholder approval, and the company confirmed he faces no bar from SEBI or any other authority from holding the post.
He takes over from Shahrukh Todiwala, who superannuates on May 31st after more than three decades with the Kotak Group. Ashok Vaswani, managing director and chief executive of parent Kotak Mahindra Bank, was generous in his send-off. Todiwala, he said, “leaves behind a legacy marked by prudent growth, strong risk discipline, and a focus on customer-centricity.” Of his successor, Vaswani was equally bullish: Rajappan’s “deep industry experience and execution capabilities position KMPL well for its next phase of growth.”
The board also loosened the purse strings, raising the company’s overall outstanding debt limit from Rs 43,000 crore to Rs 48,000 crore. The expanded ceiling covers bank loans, debentures, commercial paper, treasury operations, credit facilities and external commercial borrowings.
KMPL has operated as a car-finance company since 1996, branching into two-wheeler loans in 2018 and loans against property in 2021. With fresh leadership, a bigger borrowing arsenal and an ambitious lender for a parent, Rajappan’s first task is clear: step on the accelerator.
