Brands
BKC DIVE joins the ‘Gully Boy’ frenzy with it’s own rendition
MUMBAI: Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive! With a catchy rap, the brand has brought alive the vibe of the venue. The new rendition showcases how super chill, pocket – friendly and thrilling of a hub it is; projects the essence of the brand further inviting youngsters to join in the mania along with their bunch of Bantaais.
The fun and energetic video ties in the pulse of the millennial and encapsulates how the typical patron of the restro – bar is. Cool, quirky and fun!
Speaking on the launch of the video, Pranay Goyal, Founder BKC Dive said, " BKC Dive's version of the Gully Boy rap is a tribute to all loyalists who have supported us since the inception of the brand. Just like the storyline of the movie, we too believe that life is a party and dreams make it worth it! As the ultimate destination where you can unwind and relax, we encourage each one to live each day as you have never lived before. We are sure that this will resonate with our audience further strengthening affinity towards the brand."
The restro – bar which is known for it's pocket-friendly F&B menu hosts a gamut of thrilling properties all through the week to cater to the needs of experiential diners. While foodies can munch on a slate of lip-smacking chaknas, appetizers and signature varietals of Khichdi, tipplers can enjoy heady cocktails and concoctions at unbelievable price points.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
