Brands
BKC DIVE joins the ‘Gully Boy’ frenzy with it’s own rendition
MUMBAI: Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive! With a catchy rap, the brand has brought alive the vibe of the venue. The new rendition showcases how super chill, pocket – friendly and thrilling of a hub it is; projects the essence of the brand further inviting youngsters to join in the mania along with their bunch of Bantaais.
The fun and energetic video ties in the pulse of the millennial and encapsulates how the typical patron of the restro – bar is. Cool, quirky and fun!
Speaking on the launch of the video, Pranay Goyal, Founder BKC Dive said, " BKC Dive's version of the Gully Boy rap is a tribute to all loyalists who have supported us since the inception of the brand. Just like the storyline of the movie, we too believe that life is a party and dreams make it worth it! As the ultimate destination where you can unwind and relax, we encourage each one to live each day as you have never lived before. We are sure that this will resonate with our audience further strengthening affinity towards the brand."
The restro – bar which is known for it's pocket-friendly F&B menu hosts a gamut of thrilling properties all through the week to cater to the needs of experiential diners. While foodies can munch on a slate of lip-smacking chaknas, appetizers and signature varietals of Khichdi, tipplers can enjoy heady cocktails and concoctions at unbelievable price points.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
