Brands
BJP, FMCG companies in BARC’s top 10 list
BENGALURU: Once again following the trends of the first four weeks of 2017, FMCG advertisers hogged most of the ranks (9 out of the top 10 ranks) among the top 10 advertisers list on television in terms of ad insertions (advertisers list) for week 5 of 2017. Also, the national ruling political party – the Bharatiya Janata Party (BJP) – was ranked first among the top 10 brands list in terms of brand ad insertions on television (brands list) in week 5 of 2017 (Saturday, 28 January 2017 to Friday, 3 February 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.
The lone non-FMCG player in the top 10 advertisers list was music company Super Cassettes Industries (SCI) which was ranked 7 with 18,154 (6.49 percent of sum of insertions by top 10 advertisers) insertions. SCI was also present in the advertisers list for week 4 at rank eight with 18,804 insertions and in week and rank 9 in week 2 of 2017 with 17,250 insertions.
Maintaining their respective ranks in the advertisers list at the first three positions were FMCG players Hindustan Level Limited (Lever) with 95,638 (34.17 percent of sum of insertions by top 10 advertisers) insertions; Baba Ramdev’sPatanjaliAyurved Limited (Patanjali) with 31,761 (11.35 percent of sum of insertions by top 10 advertisers) insertions and Reckitt Benckiser (India) Limited (Reckitt) with 25,912 (9.26 percent of sum of insertions by top 10 advertisers) insertions. Please refer to Figure A below for the advertisers list for week and Figure B below for the advertisers list for weeks 1, 2, 3, 4 and 5 below.
As mentioned above, the national ruling political party – the BJP tops the brands (in terms of number of television insertions) list in week 5 of 2017 with 11,563 (14.47 percent of sum of insertions by top 10 brands). The number of insertions by three Mobile services/devices brands had the largest chunk of insertions in the brands list with 26,314 (32.94 percent of sum of insertions by top 10 brands) in week 5. Four FMCG brands followed slightly behind with 25,349 (31.73 percent of sum of insertions by top 10 brands) in week 5. One brand each from politics (BJP), associations (Petroleum Conservation Research Association – 11,053 insertions) and online (OLX.in, 5,613 insertions) genres completed the top ten brands list in terms of television ad insertions per week list. Please refer to figure C below for the top 10 brands list in terms of television ad insertions in week 5 of 2017.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
