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BJP awards Madison Media assembly election media buying campaign
MUMBAI; The Bharatiya Janata Party is once again relying on the Sam Balsara headed Madison Media to handle its media buying during the upcoming state elections in Uttar Pradesh, Goa and Punjab. The agency had bagged the BJP’s media duties in 2014 for the parliamentary elections too following a multiagency pitch, which included GroupM, Lodestar UM, Prachar Communications, among others. Additionally, it had handled the media duties for the BJP during the assembly elections in Assam and Tamil Nadu.
Estimates place the spends that the BJP is going to splurge during the upcoming polls at anywhere between Rs 120 crore to Rs 200 crore. And Madison Media has been mandated to plan the TV and print media buying for the states.
Prime minister Narendra Modi’s BJP party is going to be tested during the assembly elections as the public sentiment appears to have turned marginally against him following the demonetization exercise and cash shortage thereafter. This has apparently troubled the common Indian who has had to wait for hours and days to take his money out of his own bank account, though the crunch seems to have eased over the past week or so.
The dates of the assembly elections are being decided by the Election Commission.
The Economic Times has stated that the BJP is working with O&M and Crayons as its creative agencies for Uttar Pradesh. And the party is leaving no stone unturned as it is keen to win the assembly elections from the Samajwadi Janta Party and a 2000 billboard strong campaign criticizing the SJP’s performance has commenced. Additionally, 400 video vans have been deployed to communicate the BJP’s message.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
