MAM
Bizongo ropes in Tushar Kamat as Chief Business Officer
Mumbai: Bizongo, India’s leading supply chain automation platform, has announced the appointment of former Accenture managing director & Airtel business CEO Tushar Kamat as chief business officer. In his new role, Kamat will be responsible for business strategies, partnerships, marketing, monetization, growth and global expansion at Bizongo.
Kamat’s appointment comes at a critical juncture as Bizongo looks at entering the unicorn club in early 2023. An accomplished veteran across technology domains, he has more than 25 years of experience in sales leadership, scaling business growth, and enabling business transformation by developing go-to-market strategies for generating revenue.
Kamat has been associated with leading technology organizations including SAP, Accenture, Airtel, and TCS. In his most recent role as field operating unit head for the India business at Automation Anywhere, he drove hyper-scale business growth by 250 per cent during the covid era.
Bizongo chief operating officer Aniket Deb said, “Kamat joins us at a very exciting juncture in our growth journey. We are confident that his strategic outlook and growth mindset will help us achieve profitable business growth and create value for our customers & vendors. His ability to deliver large-scale impact will enable us to scale our vision faster and digitally transform vendor management and the entire supply chain for MSMEs.”
Commenting on his appointment, Kamat said, “I am very excited to join Bizongo during this hyper-growth phase. I am confident to leverage my diverse experience to transform and grow Bizongo’s business in India and globally.”
Kamat is also co-founder & non-executive partner of Nyaasah Care LLP, a social start-up aimed at providing care with empathy for senior citizens leading a lonely life in India.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
