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Bitmovin streams ahead with AI-powered Ad analytics & real-time insights
MUMBAI: Bitmovin is rewriting the rules of video streaming with two cutting-edge enhancements to its Analytics platform Server-Side Ad Insertion (SSAI) Analytics and Real-Time Observability. These tools are designed to help streaming providers fine-tune their ad strategies and proactively address quality issues before they impact viewer experience.
According to Bitmovin’s eighth Annual Video Developer Report, ad insertion remains the streaming industry’s biggest headache, even as advertising emerges as the top opportunity for innovation. SSAI, a widely adopted architecture for ad monetisation, often comes with technical roadblocks. Bitmovin’s SSAI Analytics aims to clear those hurdles by offering real-time debugging and deep insights into ad performance. The tool provides precise metrics on ad plays, viewer engagement, abandonment rates, and performance across devices and streaming formats.
“Advertising-based models have surged in popularity, but implementing SSAI successfully has remained a major challenge,” said Bitmovin CEO and co-founder Stefan Lederer. “With SSAI Analytics, our customers gain real-time engagement data and troubleshooting capabilities, ensuring maximum revenue potential from ads.”
But Bitmovin isn’t stopping at advertising. The company’s Real-Time Observability feature is transforming video analytics from reactive troubleshooting to proactive quality control. Instead of waiting for complaints, streaming providers can now detect and resolve potential issues before they affect viewers. Advanced filtering options allow operators to pinpoint disruptions across different devices, networks, and streaming environments, significantly reducing churn and improving audience retention.
“Real-Time Observability shifts the paradigm from damage control to prevention,” Lederer added. “By offering unparalleled insights into streaming infrastructure, we empower providers to deliver flawless viewing experiences.”
Bitmovin, a pioneer in the streaming industry with over 400 global clients including BBC, Hulu, fuboTV, and Discovery has built a reputation for firsts, from developing the world’s first commercial adaptive streaming player to its software-defined encoding service that runs seamlessly across any cloud platform. With SSAI Analytics and Real-Time Observability, the company continues to push the boundaries of streaming technology, helping platforms boost engagement, reduce churn, and monetise content more effectively.
For an industry hungry for innovation, Bitmovin’s latest advancements promise smoother streams, sharper ads, and fewer frustrations both for providers and their audiences.
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Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
