Ad Campaigns
BitBNS rebrands as BNS with new video campaign
Mumbai: BitBNS, popular cryptocurrency exchanges, has rebranded as BNS. The redesigned brand promises a smooth and user-friendly experience to customers. The crypto exchange aims to present a more comprehensive view of cryptocurrencies by adopting this new identity.
As part of the rebranding, BNS recently launched a video campaign to recognize the real-life superheroes – the delivery executives of popular brands – who work tirelessly to deliver food, medicines, and other essential items to people’s doorsteps. This refreshing and relatable approach highlighted the common man’s struggles and showcased how cryptocurrencies can help simplify their lives. The video is available on BNS’ Youtube channel and is titled – ‘Crypto & Bitcoin Vlog with Delivery Boys’.
The video series consists of interviews in which delivery executives were quizzed by Team BNS on their understanding of cryptocurrencies and how they can be used in their daily lives. The crypto community seems to be elated at the fact that most of the delivery executives not only had basic knowledge of cryptocurrencies but also knew about several altcoins. It was also great to see that they were open to learning more about cryptocurrencies and were willing to explore the possibilities of investing in them in the future.
BitBNS founder and CEO Gaurav Dahake said, “The primary reason for rebranding BitBNS to BNS is to present a more holistic view on crypto as BNS can stand for multiple things such as blockchain and scalability, bitcoin and stablecoins, blockchain and smart contracts, and so on. It encompasses the entire spectrum of what can be achieved through blockchain, which will help make our lives much simpler. Our aim is to contribute our efforts to drive further adoption around blockchain, thus providing a much broader, holistic, and global view of growing the Web3 ecosystem.”
He added, “This campaign is a small effort to recognize the hard work and effort the delivery executives put in on a daily basis to serve the masses. It highlights the strong future crypto has in India, how it can help simplify lives, and how BNS is contributing to it by making crypto accessible to all.”
The campaign has received a lot of appreciation from viewers, especially from BNS users who are excited to be associated with such a thoughtful and market-leading organization. This positive feedback can be seen in the comments section of the campaign’s YouTube videos, where users have praised BNS for their innovative and relatable approach to introducing cryptocurrencies to the masses.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
