Brands
Bisleri partners with King of Kotha to strengthen brand love In South India
Mumbai: Bisleri, India’s leading packaged drinking water, has partnered with the most awaited Mollywood movie, King of Kotha, starring the industry’s heartthrob Dulquer Salmaan. The association features Dulquer Salmaan on Bisleri’s limited-edition packs – 500 ML, 1 Litre, and 2 Litre. These limited-edition bottles will be available across Kerala and a select few cities in Tamil Nadu, such as Coimbatore, Pollachi, Tirupur, Nagercoil, Tenkasi, and Theni.
Commenting on the collaboration, Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, “Through the limited-edition pack collaboration with King of Kotha, we aim to strengthen our local brand love in Kerala and select cities of Tamil Nadu by providing an exciting experience to both our consumers and trade partners. “
Also commenting on the collaboration, Wayfarer Films Private Ltd. & Zee Studios said, “Much like the south film industry, Bisleri has carved a special place in the hearts of millions. This collaboration allows us to connect with audiences in new and engaging ways with Dulquer Salmaan’s collectible on the limited-edition bottles, thereby creating a memorable experience beyond the silver screen.”
The company continues its hyper-local approach strengthening cultural nuances with its ongoing association with South Indian films. The King of Kotha limited-edition packs are an ode to the cinematic grandeur of the Malayalam film industry while celebrating the irresistible charm and appeal of Dulquer Salmaan. The packs will be promoted across over 12,000 outlets, in all general and modern trade outlets in Kerala and select cities in Tamil Nadu. Additionally, it will be available online through the Bisleri @Doorstep App.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
