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Bisleri partners with ASI to restore water bodies at India’s heritage sites
MUMBAI : Bisleri International Pvt. Ltd. has embarked on a visionary collaboration with the Archaeological Survey of India (ASI) under the Adopt a Heritage 2.0 Programme, uniting heritage conservation with sustainable water stewardship. This landmark partnership, formalised through a Memorandum of Understanding (MoU), was signed by ASI director Zulfeqar Ali and Bisleri CEO Angelo George, with the agreement ceremoniously exchanged between ASI director general Yadubir Singh Rawat and George.
As part of ‘Bisleri’s Nayi Umeed’ CSR initiative, the project will initially focus on revitalising four significant water bodies: Chand Baori in Abhaneri, the baori at Neemrana, Padma and Rani talabs at Ranthambore fort, and Budha Budhi pond at Kalinjar fort. Restoration efforts will include desilting, cleaning, ecological rejuvenation, and landscaping, ensuring minimal disruption to these historic sites. Informative signages will also be installed to enhance visitor experience and community engagement.
George stated, “At Bisleri, we are committed to sustainability and cultural preservation. This collaboration with ASI reflects our dedication to protecting India’s rich heritage while ensuring the conservation of vital water resources for future generations.”
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
