MAM
Bisleri partners with 2023 National Games of India as official hydration partner
Mumbai: Bisleri, India’s leading packaged drinking water, has forged a partnership with National Games 2023 as the official hydration partner. The 37th edition of National Games of India is taking place in Goa and is one of the most anticipated multi-sporting events in the country.
Commenting on this partnership, Bisleri International Pvt Ltd head of marketing Tushar Malhotra said, “Taking the #CarryYourGame campaign forward, our association with the 2023 National Games of India goes beyond cricket. This is our commitment towards reaching the grassroot level, and supporting athletes from across all genre of sports by underscoring the importance of hydration in peak human performance. Through such partnerships, we are continuing to dedicate ourselves to nurture Indian sports and talent.”
As the official hydration partner, Bisleri will play a vital role in ensuring the participants and attendees stay hydrated throughout the intense competition. The association will be further promoted through strong digital content and on-ground, creating excitement among the youth.
So, stay tuned for an exciting edition of the National Games as Bisleri joins forces to celebrate the spirit of sportsmanship and the vitality of staying hydrated for peak performance.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
