Brands
Bisleri named official hydration partner for Tata Mumbai Marathon 2026
MUMBAI: Bisleri is back on the road with Mumbai’s biggest run. The packaged drinking water major has renewed its role as official hydration partner for the 22nd edition of the Tata Mumbai Marathon 2026, strengthening its long-running association with India’s flagship distance-running event.
The partnership will see Bisleri roll out hydration support across the marathon route, with 20 hydration stations and four mist zones designed to keep runners cool and fuelled through the grind. The brand will also launch limited-edition bottles featuring Indian athletes Bhagirathi Bisht, Anish Thapa and Nirmaben Thakor, blending sport, inspiration and visibility on race day. Actor and fitness enthusiast Nikita Dutta is set to join the run, adding star power to the course.
Sustainability will run alongside stamina. Bisleri will set up three motivation zones focused on plastic reusability, install benches made from recycled plastic and deploy 90 plastic collection bins across the venue to support waste segregation and recycling.
“The Tata Mumbai Marathon captures the city’s relentless energy,” said Tushar Malhotra, director, sales and marketing at Bisleri International. “Hydration is central to endurance and performance. Our nine-year association with Procam Group and the marathon reflects our commitment to championing fitness, while celebrating elite Indian runners through limited-edition packs.”
Bisleri’s continued presence across sporting properties underscores its broader push to promote health, fitness and responsible consumption, particularly among young consumers.
As tens of thousands hit the streets, the message is clear: in a race powered by grit and sweat, hydration is not an accessory — it is the engine.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
