Ad Campaigns
Bisleri Continues #CarryYourGame Campaign by finalizing two year deal with Ultimate Table Tennis League as Hydration Partner
Mumbai: Bisleri, India’s leading packaged drinking water, partners with The Ultimate Table Tennis (UTT) as the Official Hydration Partner for the next two years. The partnership is part of the #CarryYourGame campaign to establish a stronger brand connected with Bisleri, hydration and sports. The Ultimate Table Tennis is India’s premier table tennis tournament scheduled from 13 July to 30 July in Pune, Maharashtra.
Commenting on the association, Bisleri International Pvt. Ltd., head of marketing, Tushar Malhotra said, “We are delighted to partner with the Ultimate Table Tennis League as part of our #CarryYourGame campaign wherein we will also be releasing limited edition bottles featuring Manika Batra, Sharath Kamal Achanta and Hana Matelova. We are committed to establish the strong link between Bisleri and Hydration by celebrating sportsmanship and endurance of athletes and players from all genres of sports.”
IndianOil Ultimate Table Tennis VP Ekansh Gupta expressed their enthusiasm on the collaboration, stating, “We are thrilled to have Bisleri as our Official Hydration Partner for the tournament. Bisleri’s commitment to providing safe and pure water aligns with our mission of offering the athletes the right hydration, enabling them to perform well during the game. We hope the association will help enhance the overall experience for players and fans alike.”
As the Official Hydration Partner, Bisleri will play a vital role in ensuring the participants and attendees stay hydrated throughout the intense competition. The association will be further promoted through co-branded Bisleri delivery trucks, which will travel across the city, creating excitement among the youth.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
