MAM
Bishwarup Chakrabarti joins Dentsu as general counsel – South Asia
MUMBAI: Dentsu has reinforced its South Asia leadership by appointing Bishwarup Chakrabarti as general counsel for the region, strengthening its legal and governance muscle as the media and advertising landscape grows more complex.
Chakrabarti moves on from Eros Media World PLC, where he served as general counsel, marking a notable leadership shift within the media and entertainment ecosystem. An alumnus of the National Law School of India University, he brings over two decades of experience spanning media, entertainment and digital businesses, with senior legal roles at Sony and Viacom18.
Announcing the move on LinkedIn, Chakrabarti said his career over the past two decades had been shaped by “the privilege of working with exceptional teams” while navigating “complex regulatory landscapes and supporting high-growth businesses”. He added that he was “excited to begin this new chapter with dentsu’s talented leadership and teams”.
The appointment underscores Dentsu’s focus on tighter risk management, regulatory readiness and strategic oversight as it sharpens its South Asia play.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
