MAM
Bishwarup Chakrabarti joins Dentsu as general counsel – South Asia
MUMBAI: Dentsu has reinforced its South Asia leadership by appointing Bishwarup Chakrabarti as general counsel for the region, strengthening its legal and governance muscle as the media and advertising landscape grows more complex.
Chakrabarti moves on from Eros Media World PLC, where he served as general counsel, marking a notable leadership shift within the media and entertainment ecosystem. An alumnus of the National Law School of India University, he brings over two decades of experience spanning media, entertainment and digital businesses, with senior legal roles at Sony and Viacom18.
Announcing the move on LinkedIn, Chakrabarti said his career over the past two decades had been shaped by “the privilege of working with exceptional teams” while navigating “complex regulatory landscapes and supporting high-growth businesses”. He added that he was “excited to begin this new chapter with dentsu’s talented leadership and teams”.
The appointment underscores Dentsu’s focus on tighter risk management, regulatory readiness and strategic oversight as it sharpens its South Asia play.
MAM
Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
