MAM
Birlasoft appoints Manjunath Kygonahally as CEO for ROW region
Mumbai: Birlasoft Ltd, part of the Rs 2.9 billion diversified C.K. Birla Group, announced the appointment of Manjunath Kygonahally (Manju) as chief executive officer (CEO) for Rest of the World (ROW) region, effective 2 January 2024. He will be based in the UK.
Manju would be responsible for all business and strategic growth initiatives in the ROW region, comprising all regions outside of the Americas. Manju is a seasoned services industry professional with diversified industry expertise spanning market strategy, business development, service delivery, and operations. With a strong foundation in P&L and client relationship management, Manju has adeptly built high performing teams, demonstrating a proven track record across the United States, United Kingdom & Ireland, and Europe.
Commenting on Manju’s appointment Birlasoft CEO and managing director Angan Guha said, “On behalf of the board of directors and the entire Birlasoft family, I extend a warm welcome to Manju. He possesses an exceptional leadership record, a unique knack for fostering lasting client relationships, and has successfully guided large-scale digital transformation programs. We are on a positive growth trajectory and well-positioned to continue building on our strong momentum. I am certain that Manju’s addition to our leadership team will further reinforce Birlasoft’s commitment to be bold, agile and ambitious and drive our next phase of growth.”
In his previous role, Manju was leading the communications, media & entertainment (CMT) business for Cognizant’s Global Growth Markets based out of London. Over his twenty-five-year tenure, he held multiple leadership positions, where he conceptualised and spearheaded numerous strategic programs across various business units.
Digital
The human edge: Why creativity beats AI in communication, Starstuff Labs report
As AI floods content, human insight and originality remain irreplaceable
NEW DELHI: Artificial intelligence is cheaper, faster, and more accessible than ever, yet creativity and human judgement remain the secret sauce that machines cannot replicate.
What started as a tool for efficiency is now shaping how messages are crafted, audiences are reached, and decisions are made. But as AI-generated content multiplies, questions about quality, trust, and originality are multiplying too.
Ahead of the AI Impact Summit 2026 in New Delhi, Starstuff Labs has weighed in with The Human Edge: AI, Creativity, and the Future of Communication. The report examines how organisations are embracing AI in creative workflows, while highlighting why judgement, originality, and accountability remain distinctly human.
“Even as AI boosts speed and scale, it struggles with nuance, empathy, and cultural context. Human oversight is essential to keep content authentic,” said Starstuff Labs director Raghu Kalra. “This study explores how creatives can prepare for a future flooded by AI-generated material.”
The research draws insights from creative, psychological, corporate, and developmental professionals across the globe. One clear trend stands out: while being AI-enabled is now expected, safeguarding a unique voice and ethical judgement sets organisations apart.
With teams layering AI onto existing workflows without rethinking authorship, differentiation no longer comes from technology alone. The ability to interpret context, question outputs, and decide what is appropriate is what gives humans the edge.
Designed to be accessible for visually impaired readers, the report signals a turning point for the creative industry: in a world awash with AI, it’s not the tool but the human touch that will truly stand out.
