Brands
BirlaNu launches AI-driven film celebrating every home as a castle
NEW DELHI: BirlaNu, part of the CKA Birla Group, is turning houses into castles with its first AI-driven brand film, ‘Every Home is a Castle’. The film blends cutting-edge technology with heartfelt storytelling to capture the pride and emotion every home holds, no matter its size.
Created with the creative guidance of DDB Mudra and produced by EIPI Media, the film extends BirlaNu’s ongoing “Build Your World” campaign, highlighting how the brand supports families from foundation to finish. By using AI-led visual storytelling, BirlaNu showcases how its products: from pipes and walls to roofs and putty, transform houses into milestones of belonging and security.
BirlaNu managing director and CEO Akshat Seth said, “A home is built with emotion as much as materials. This film reflects our commitment to creating spaces that endure and stories that last, reminding families that BirlaNu is with them at every stage of the journey.”
The film is designed to resonate with everyday life, combining reliability, sustainability and aspiration in one immersive experience. It can be viewed on the BirlaNu YouTube channel, marking a step forward in positioning the brand not just as a provider of construction materials but as a partner in shaping secure, personal and future-ready homes.
With ‘Every Home is a Castle’, BirlaNu is proving that building dreams can be both technological and deeply human, one home at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
