Brands
BirlaNu launches AI-driven film celebrating every home as a castle
NEW DELHI: BirlaNu, part of the CKA Birla Group, is turning houses into castles with its first AI-driven brand film, ‘Every Home is a Castle’. The film blends cutting-edge technology with heartfelt storytelling to capture the pride and emotion every home holds, no matter its size.
Created with the creative guidance of DDB Mudra and produced by EIPI Media, the film extends BirlaNu’s ongoing “Build Your World” campaign, highlighting how the brand supports families from foundation to finish. By using AI-led visual storytelling, BirlaNu showcases how its products: from pipes and walls to roofs and putty, transform houses into milestones of belonging and security.
BirlaNu managing director and CEO Akshat Seth said, “A home is built with emotion as much as materials. This film reflects our commitment to creating spaces that endure and stories that last, reminding families that BirlaNu is with them at every stage of the journey.”
The film is designed to resonate with everyday life, combining reliability, sustainability and aspiration in one immersive experience. It can be viewed on the BirlaNu YouTube channel, marking a step forward in positioning the brand not just as a provider of construction materials but as a partner in shaping secure, personal and future-ready homes.
With ‘Every Home is a Castle’, BirlaNu is proving that building dreams can be both technological and deeply human, one home at a time.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
