MAM
Bira 91 & Prateek Kuhad’s ‘Always Summer’ is an ode to 2020
NEW DELHI: Beer brand Bira 91 has released its debut music video ‘Always Summer’ featuring singer-songwriter and musician Prateek Kuhad. Bira 91 synced this beautiful track titled Kho Jaane Do with him to celebrate that warm feeling of summer with a cold beer by one’s side. The film captures precious moments indoors that we all witnessed this year, leaving one with a hope of a joyful outdoor summer very soon.
Kho Jaane Do by Prateek Kuhad is featured as the video’s main background score. The film looks back at the times when we enjoyed carefree and happy summer days – outdoors, meeting friends, going for trips and unwinding, to the one in 2020 where we spent our entire summer indoors; we found new ways of spending time by picking up new hobbies, learning new skills, strengthening our relationships with family and friends, and found new reasons to celebrate and feel alive every day. The story showcases optimism of these moments and ends on a high note with the hope of going back to the summer we know and enjoying a crisp Blonde Summer Lager on a hot day.
Bira 91 VP marketing Deepak Sinha said, “The pandemic this year, right at the outset of the beer season, got us a lot closer to our consumers and we saw unprecedented love and stories pouring in from our community. This inspired us to narrate the story of summer 2020 though this music video, and with a hope of a better and safer tomorrow where we will be back outdoors with our beers. This beautiful track by Prateek was perfect to visually emote and instil that feeling of joy, warmth, good cheer and hope.”
The film was created by Homegrown India, directed by Aneesh Malankar, with the song written, composed and sung by Prateek Kuhad.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
