Brands
Biocon launches liraglutide in the Netherlands in first EU branded debut
BENGALURU: Biocon Limited has launched its glucagon-like peptide-1 therapy, liraglutide, in the Netherlands, marking the first European Union market where the Indian bio-pharmaceutical group is selling the drug under its own brands.
The drug-device combination will be marketed as Diavorin for diabetes and Vobexoryn for chronic weight management, through Dutch partner Pharmamedic BV. The rollout follows regulatory clearance earlier this year from the Netherlands’ Medicines Evaluation Board.
The launch gives Biocon an early European foothold in the fiercely contested GLP-1 market, which has become central to global treatment strategies for diabetes and obesity. Liraglutide is already approved and widely used internationally, but this is Biocon’s first direct branded entry into the EU.
Chief executive officer and managing director Siddharth Mittal, said the move strengthens the company’s peptide-led growth strategy and underlines its ambition to expand access to affordable metabolic therapies at scale. He added that the launch reflects Biocon’s integrated manufacturing capabilities and long-term focus on sustainable healthcare systems.
Liraglutide, a once-daily injectable GLP-1 analogue, was first approved in Europe in 2009 and later cleared in the US for diabetes and obesity. Biocon said further European launches are expected as it builds out its GLP-1 portfolio across key global markets.
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Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
