MAM
Bingo! Tedhe Medhe blends Pujo and cricket at Jodhpur Park, Kolkata
Mumbai: Bingo! a snacking brand from ITC Ltd, has always been synonymous with entertainment and innovation. This Durga Pujo, Bingo! Tedhe Medhe is set to redefine the festival experience by fusing the excitement of the ongoing cricket festivities with the divine fervour of Maa Durga’s blessings.
Embracing the ongoing cricket fever and Durga Pujo spirit
In a groundbreaking fusion of culture and cricket, Bingo! Tedhe Medhe has designed a unique pandal at Jodhpur Park, Kolkata, where a magnificent 12-foot structure of Maa Durga stands alongside a spectacular display of cricketing brilliance – this showcase has been crafted from Bingo! Tedhe Medhe Sticks. The pandal encapsulates the theme of Durga Ma blessing Team India for a triumphant ongoing cricket series.
Artistry meets tradition
Inside the pandal, the essence of Kolkata’s iconic structures and rich culture comes to life in a mesmerising 2D art display. At its heart, a beautiful idol of Maa Durga adds a touch of divinity to the artistic tapestry. Kolkata, known for the historic Eden Gardens stadium, pays homage to its cricketing legacy within the pandal. Here, cricket enthusiasts can experience iconic cricketing situations.
This time, the fusion of the ongoing cricketing series and Durga Pujo days takes on an exciting 3D twist, as life-sized models of cricketing moments are displayed – crafted from Bingo! Tedhe Medhe Sticks. A significant aspect of this awe-inspiring setup is the incorporation of actual Bingo! Tedhe Medhe Sticks, seamlessly integrating the brand into the celebration.
Bingo! offers a platform that allows devotees and cricket fans to unite in celebrating the grand occasion of Durga Pujo. The unique pandal, adorned with diverse forms of art, brings the spirit of Cricket and the divine blessings of Maa Durga together in a splendid fusion.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
