Ad Campaigns
Bingo! Mad Angles now brings ‘Har problem ka MMMMad solution’
Mumbai: Bingo! Mad Angles, a snacking brand of ITC Foods, is back with to tickle your humour bones with a new campaign on its revamped packaging.
This new campaign is all about urging one to tackle everyday problems with a dash of creativity and a mouthful of Bingo! Mad Angles. Through the new TVC, Bingo! Mad Angles unveils its refreshed packaging which embodies dynamism and caters to the GenZ. It has a bold and colourful Mad Angles logo in the centre, as well as vivid illustrations that help the brand stand out amongst its competitors.
Conceptualised by Ogilvy, the TVC features the brand’s new mantra by declaring Bingo! Mad Angles is Har problem ka MMMMad solution. Further, the TVC highlights the brand’s unique personality with characters enjoy the product in an unusual setup – a quack doctor’s office. It also conveys brand’s message of being unconventional, which encourages consumers to think outside the box and find new and creative ways to enjoy their lives.
Noodles and Pasta VP, head of marketing snacks Suresh Chand said, “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we’re turning up the humour quotient to the maximum. We believe that everyone has the potential to think outside the box and creative solutions to their everyday problems and Bingo! Mad Angles just elevates the entire experience.”
Ogilvy South president and head of office Tithi Ghosh said, “Due to popular demand Mad Angles is back with a bang! Earlier ads for Mad Angles created certain iconic elements like the ‘MMMM’ and the rotating triangle. The most memorable work has always played with a duality – on the surface several laugh-out-aloud comic moments but for those who seek a little more there is always something cerebral tucked into the narrative. Our new ad focuses on taste and makes ’MMMM’ of the product stand out with all madness Mad Angles loyalists expect from the brand.”
The new pack will be available across India in four convenient packaging options: Rs 5, Rs 10, Rs 20, and Rs 50 packets, ensuring accessibility to consumers of various preferences and budgets.
Bingo! Mad Angles is coming up with something new to find out how the quack doctor cracked the code that Har problem ka solution is Mad Angles. Stay tuned!
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
