Brands
Bingo Brokers Peace One Crunch at a Time
MUMBAI: When tempers flare, Bingo! Mad Angles is suggesting a crunch instead of a comeback. Staying true to its irreverent “har problem ka mmmmmad solution” philosophy, the snack brand has launched a new digital campaign, Mad for Peace, using humour and chips to poke fun at the arguments that dominate daily life.
The film opens in familiar conflict zones, heated TV debates, neighbourhood squabbles, global stand-offs and friendly fallouts where voices rise and patience runs thin. Just as the tension peaks, Mad Angles steps in as an unlikely peace negotiator, offering a pack of chips. One bite later, outrage softens into a collective “MMMMMM”, reframing disagreement as agreement, at least for a moment.
The idea extends beyond the screen through a limited-time partnership with Zepto. As part of the activation, users can redeem a coupon of up to Rs 20 to order Bingo! Mad Angles and attempt peace talks the crunchy way, turning snack time into a playful conflict-resolution tool.
ITC Ltd., VP & head of marketing for snacks and noodles & pasta foods division Suresh Chand said the campaign reflects how the brand responds to the times. Bingo! Mad Angles, he noted, thrives on flipping everyday truths with a bolder, quirkier lens, reimagining its core idea to address a world that feels increasingly argumentative.
Creative agency Ogilvy Mumbai leaned into the brand’s sonic asset to land the joke. The familiar “MMMM,” usually a sign of yumminess, doubles as a sound of agreement, pushing the campaign into deliberate absurdity, exactly where Mad Angles likes to play.
Timed around the New Year, Mad for Peace uses humour, food and a wink of self-awareness to make a simple point: sometimes, the quickest way to end an argument is not to win it, but to snack through it.
Brands
Muttley Crew unleashes subscription treats for dogs on 5th birthday
‘Muttley Monthly’ delivers all-natural goodies with free gifts and flexible plans.
MUMBAI: Five years ago, a pack of health-obsessed humans decided Indian dogs deserved better than boring biscuits and now Muttley Crew is barking up the right subscription tree. The Bengaluru premium pet food brand, founded by Smriti Thomas, is marking its anniversary with ‘Muttley Monthly’, a new subscription model that drops preservative-free, human-grade treats straight to doorsteps.
The service offers 1-month, 3-month and 12-month plans, letting pet parents pick flavours across jerkies, biscuits and more perfect for training, rewards or everyday snacking. Boxes arrive early each month, with the freedom to pause, skip or cancel anytime. Every delivery includes an assured free gift, adding a little tail-wagging surprise to the routine.
Muttley Crew founder Smriti Thomas captured the milestone mood, “When we started Muttley Crew five years ago, our mission was to create treats that are as safe, wholesome and thoughtful as the food we choose for ourselves. This anniversary is a celebration of the trust pet parents have placed in us, and the subscription model is our way of making premium nutrition more convenient and rewarding.”
All treats are crafted with chefs, vets and nutritionists to ensure taste meets nutritional sense, no artificial nasties, just clean labels and delicious recipes. After building a loyal pack through transparency and quality, Muttley Crew now aims to turn one-off purchases into happy, habitual munching for dogs across India.
In a country where pets are increasingly treated like family, this move makes premium care as easy as ordering groceries minus the guilt, plus the wagging approval. Details and sign-ups are live on the Muttley Crew website. Who knew five years could fetch so much loyalty?
