MAM
Binance Smart Chain rebrands to BNB Chain
Mumbai: Binance Smart Chain (BSC), the community-driven, open-sourced and decentralised blockchain ecosystem has announced its rebranding to BNB chain. This move is to spotlight its connection with the BNB token, the decentralised evolution of the BNB ecosystem, and showcase how BNB has transcended Binance in terms of its use cases, said the statement.
With this name change, the brand aims to have more advancements to benefit users, projects and developers connected to the BNB Chain community.
BNB, which stands for ‘Build and Build’ (formerly called Binance Coin), is the blockchain gas token that ‘fuels’ transactions on BNB Chain. BNB also acts as a governance token, as it is necessary to participate in BNB Chain’s decentralised on-chain governance.
BNB Chain is comprised of BNB Beacon Chain (previously Binance Chain) and BNB Smart Chain (BSC) (Previously Binance Smart Chain).
“BNB Chain will embrace large-scale applications, including GameFi, SocialFi and the Metaverse,” said BNB Chain ecosystem coordinator Samy Karim. “In particular, scaling from one chain to multi-chain, improving scaling solutions and expanding the validator set of BSC from 21 to 41 (with 20 validators functioning as candidate block producers).”
Through MetaFi, the BNB Chain community will aim to build the infrastructure that powers the world’s parallel virtual ecosystem. (‘Meta’ for metadata, and ‘Fi’ for DeFi), is a concept that provides advanced and sophisticated DeFi infrastructure to all the different types of projects such as metaverse, GameFi, SocialFi, Web3, and NFTs and puts them under one umbrella – MetaFi.
MetaFi is a future all-encompassing ecosystem that promises to deliver a paradigm shift that will enable seamless interoperability between different projects and blockchains, according to the brand. The combination of these different blockchain projects enables a full-fledged parallel ecosystem serving users from around the globe.
Through the concept of MetaFi, BNB Chain aims to build the infrastructure to bring the parallel virtual ecosystem to life, it further said.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
