MAM
Bikash Kundu transitions to JioStar as head of agency partnerships
MUMBAI: Bikash Kundu has moved on to JioStar as the head of agency partnership, effective January 2025, from Viacom18 Media, following its merger with Star India.
Kundu held senior leadership positions at Viacom18 Media, where he spent 17 years. Most recently, he served as the senior vice president & head of revenue (regional entertainment), overseeing revenue operations for 14 regional channels across six languages. He also previously led sales and syndication for Viacom18’s kids cluster.
With over 23 years of diverse experience in the media and entertainment industry, Kundu has a wealth of expertise across broadcasting, digital, print, and advertising domains.
Kundu’s extensive career spans reputed organisations such as Sahara One Media, UTV-Disney, Satyam Infoway, India.com, and Bennett Coleman & Co Ltd. His professional journey has covered various stages of business growth, including startups, steady-state enterprises, hyper-growth phases, and mergers and acquisitions.
Known for his strategic thinking, problem-solving abilities, and adaptability, Kundu is highly regarded as a leader who builds and mentors high-performance teams. His innovative approach and unwavering commitment to integrity have defined his career trajectory.
Kundu is a postgraduate in marketing management from the Times School of Marketing and holds a bachelor’s degree in economics from Delhi University.
MAM
Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
