MAM
Bigbasket launches BB Matrix
Mumbai: Bigbasket, a TATA Enterprise, has unveiled BB Matrix, the all-in-one SaaS-based supply chain platform that offers complete visibility across the entire supply chain to enterprises, globally. It enables user organizations to get real-time updates, quickly track bottlenecks, and take data-backed decisions to build resilient supply chains.
The launch comes at a time when there is a robust demand for supply chain management software globally. According to a Gartner report, global annual SCM software spend will reach $62 billion in 2028, up from $29 billion in 2023, with a CAGR of 16.3 per cent. Spearheaded by Bigbasket co-founder and CEO Hari Menon and Bigbasket chief product and technology officer, Rakshit Daga, BB Matrix is said to be capable of offering next-generation supply chain solutions to cut costs and increase productivity that the industry needs. The SaaS-based solution has made it possible to reduce transportation costs by nearly 50 per cent, lower the lead time by around 60 per cent, and ensure up to 100 per cent supply chain visibility, with its cutting-edge solutions.
Speaking about this, Bigbasket CPTO & head of SaaS business Rakshit Daga said, “To cater to the pressing demand for agile, robust, and cost-efficient supply chains, we have made BB Matrix available to enterprises across different sectors that go beyond retail and e-commerce, like manufacturing, automobiles, aviation, consumer goods, etc. This platform is the outcome of over a decade of supply chain excellence at Bigbasket and has a proven scalability of up to 15 million monthly transactions today, integrating AI-driven automation, and enhanced visibility, from first mile to mid-mile to last mile. BB Matrix is an extensive SaaS platform with its Warehouse Management System (WMS), Transport Management System (TMS), and Order Management System (OMS), enabling end-to-end transformation of supply chains.”
Adding further, BB Matrix head of sales & marketing Manish Mishra said, “BB Matrix provides comprehensive ongoing support that encompasses configuration and optimization, seamless data integration with over 150 ERP, CRM, and POS tools, and flawless migration as well to its customers. In addition, Tata BB Matrix is capable of offering its solutions in international markets like the US, Middle East, SEA, and Africa regions as well. This holistic approach sets BB Matrix apart as a singular and expert solution provider, tailored for the demands of the modern supply chain landscape.”
BB Matrix can seamlessly adapt to changing market conditions. Whether there is a need to forecast inventory, stock replenishment, storage, payments, delivery, or handling returns, the platform provides real-time updates and helps in identifying bottlenecks in a jiffy. This enables users to make data-driven decisions, which is required to build resilient supply chain processes. BB Matrix brings to the table a humongous infrastructure and network globally with a close to 99.1 per cent on-time delivery record to help its clients deliver an excellent customer experience and achieve optimal outcomes in their supply chain operations.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
