MAM
Big Trunk Communications onboards Anand Kumar as COO
MUMBAI: Creative-digital agency Big Trunk Communications has roped in DDB Mudra Group’s Anand Kumar as the chief operations officer. He will be based in Big Trunk’s Mumbai office and head all the strategic growth functions of the organisation.
With an experience of over 18 years in the advertising and media network, Kumar has previously worked with organisations like Komli SVG Media, Radio Mirchi, Vizeum Media, TV18 Group.
During his last assignment as senior partner – digital at DDB, he has been credited with building the entire team and driving fast track growth for the agency in terms of revenues and profitability. He was primarily responsible for acquiring new business and managing key existing clients like TCSiON, Shapoorji, and Pallonji, HDFC MF, Edelweiss to name a few.
An IIM Indore alum, Kumar has had a rich career across both offline and online forms of advertising with multiple high-profile awards under his belt.
“Big Trunk Communications has welcomed me with open arms and has shown great faith in me. My core focus at Big Trunk would be on enhancing the business and catapulting the organisation to the next level. Looking forward to working with amazing minds from the team and #MakeBigHappen together,” said Kumar.
Big Trunk Communications CEO Akhil Nair said, “Anand has been a champion in all his previous assignments, having a very strong entrepreneurial understanding of managing a P & L, understanding people, systems, and processes and above all having a very strong understanding of organisational culture and value systems. We are absolutely certain that with his rich experience and outstanding capabilities, Anand will definitely propel Big Trunk into the desired path of high growth and increased productivity.”
MAM
Robot Falls Head Over Wheels for Hero Glamour X in Pehla Nasha
Futuristic 125cc bike sparks robotic romance in dreamy campaign airing during Men’s T20 World Cup.
MUMBAI: Love at first ride has officially entered the future and this time, even a robot couldn’t resist losing its mechanical heart. Hero Motocorp, together with creative agency FCB Interface, has launched a captivating new campaign for its latest motorcycle, Glamour X, that cleverly blends emotion, innovation, and nostalgia. Set in a dazzling futuristic world, the film follows a robot who falls hopelessly in love with the sleek design and advanced features of the Glamour X, all beautifully soundtracked to the evergreen melody of ‘Pehla Nasha’.
Positioned as India’s most futuristic 125cc motorcycle, Glamour X is rewriting the rules of the segment. By combining cutting-edge technology like cruise control with accessible pricing, Hero has transformed the 125cc bike from a practical commuter into a desirable, feature-packed machine.
Speaking about the campaign, Hero MotoCorp head of marketing Aashish Midha said the film perfectly captures Glamour X’s transformation, “We’re redefining the 125cc category by marrying cutting-edge technology with affordability. This imaginative story where even a robot from the future falls in love with the bike shows just how advanced and desirable Glamour X truly is.”
The campaign is currently live across television and digital platforms and is enjoying prime visibility during the ongoing Men’s T20 World Cup, ensuring maximum reach to cricket-loving audiences across the country.
In short, Hero has proved that romance isn’t just for humans anymore sometimes, it takes a motorcycle this cool to make even robots weak at the knees.
