MAM
Big Trunk Communications Bags Digital Mandate For H & R Johnson (India)
Mumbai: Big Trunk Communications has bagged the digital mandate for H & R Johnson (India). The association is primarily aimed at combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the growing digital marketing arena.
H & R Johnson (India) is amongst the largest players in India in the lifestyle solutions space with a wide range of offerings across tiles, bathroom solutions and engineered marble & quartz.
The account was the result of a multi-agency pitch process. Big Trunk Communications was chosen as it excels in conceptualising and executing 360-degree digital marketing projects and are known for their creative approach, consumer understanding and ability to deliver solutions at a rapid pace.
The Agency has worked on some clutter-breaking social media campaigns for various top-notch brands across industries and sectors. Social media marketing, designing and executing unique digital media campaigns has been their forte. Within a span of six years, this agency has managed to cross milestones and set benchmarks across diverse product categories like Luxury, Retail, Fashion and Clothing, Food and Beverages, Education, Media and Entertainment, Realty, BFSI and E-Commerce, and Pharma.
H & R Johnson (India) sr. VP marketing Dinesh Vyas said, “We are delighted to partner with Big Trunk Communications for digital media services. We were on a lookout for a dynamic and performance-driven digital partner to support our evolving marketing needs and were impressed with Big Trunk’s user first and data-centric approach along with their abilities of thinking out-of- the-box. Their long-term association with other reputed brands also gives us the confidence to entrust the digital duties to this future-facing agency. Our association with Big Trunk Communication is aimed to strengthen our digital abilities extensively, build social engagement and generate leads.”
Speaking on the account win, Big Trunk Communications MD Bharat Subramaniam added, “We are happy to be associated with a brand that carries a legacy of more than 60 years. As a full-service digital agency, we are equipped with a deeper understanding of the digital landscape and can offer enhanced and measurable experiences across platforms. The integration with H & R Johnson (India) will add scale to the depth of our services and help us to grow even further. This acquisition is an incredible opportunity for our team, and we look forward to adding value to this association."
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
