MAM
Big Live partners with Marico for outreach programme in Bihar
MUMBAI: Big Live, the intellectual property division of Reliance Broadcast Network, has partenered with FMCG major Marico for executing an outreach programme called Nihar Sundar Saksham Parivaar for Nihar Naturals across seven districts of Bihar.
The programme aims to educate 80, 000 women in these districts on a range of topics right from education, and nourishment to personal grooming.
This programme is an engagement platform for the women of today to empower them with skills that will provide their families with a better future and contribute to the overall development of their villages. The effort is to engage in a dialogue with these women on various elements that will enhance the lives of their families.
The organisers have also set up a helpline where participants can avail information and get answer to any of their queries related to hair care and hair problems.
The topics will be explored in an entertaining fashion through the story of Niharika, the archetype of the progressive woman of today, and supported by sessions conducted by leading experts in the field of grooming and education. The outreach programme also felicitates progressive women in the villages with Niharika Award, which will recognise the contribution of these women of substance in the progress of society as a whole.These sessions will take place in anchayat
bhavans and school compounds, which shall cover around 600 villages across the state.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
