Brands
Big Bazaar launches game to promote R-day sale
MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India. Consumers and gamers can play the game and win shopping vouchers worth up to Rs 1 crore.
The ‘Deal Skyfall Sabse Saste 5 Din’ mobile game has the group’s iconic Chidya as a playable character. The game consists of five levels and will change from one to the other on preset scores. The speed at which the products appear on screen will keep on increasing along with the frequency of obstacles as the level increases. The game will have various deals. Each deal will have its own value/points. The user will be awarded a reward for crossing a predefined score and they can redeem the voucher code from the rewards section of the game on 23 January 2018.The game is available on the App Store, Playstore and bigbazaar
Future Group’s head of digital Pawan Sarda says, “With Deal Skyfall – Sabse Saste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in the virtual world get you a chance shop in the real world for free.”
L & K Saatchi & Saatchi Managing Partner Anil K Nair adds, “The game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and it is sure to get many addicted and win as many vouchers they like.”
Revolutionising the shopping experience in India, Big Bazaar started the first ever Republic Day Sale in 2006, which has over the years come to be known as Sabse Saste Din. Celebrating the 12th successful year of Sabse Saste 5 Din, Big Bazaar has owned the period around Republic Day and has been a trendsetter.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
