Brands
Big B to promote using city compost produced from municipal solid waste in new campaign
NEW DELHI: The Urban Development Ministry plans to promote the initiative of using City Compost produced from municipal solid waste.
This will be done through a multi-platform communication campaign commencing soon featuring megastar Amitabh Bachchan.
In this context, Urban Development Minister M Venkaiah Naidu who also holds the Information and Broadcasting portfolio spoke to Bachchan to convey his gratitude for agreeing to be the face of the Ministry’s new communication campaign.
Bachchan is expected to appeal to all citizens, nursery owners and horticulture agencies to pledge to use only city compost in their gardens, farm houses and public gardens.
Additionally, he will be making an appeal to bulk waste generators like educational institutions and hotels to set up decentralized composting equipment in their respective premises and encourage the citizens to segregate organic waste for further composting.
India currently produces over 1.54 lakh Metric Tonne of solid waste per day, 50% of which comprises of organic waste that can be converted into compost & gas; 30% is inorganic waste, which can be converted into energy. India has the potential to produce 54 lakh Metric Tonne of compost per annum from waste. Compost, produced organically from waste, are free of harmful chemicals and serve to provide carbon and primary / secondary nutrients to soil and increases its water retention capacity. Composting imitates nature’s way of rebuilding soil by encouraging the decomposition of organic substances. Besides being the cheapest method of disposing organic wastes, composting is eco-friendly, since it prevents production of harmful greenhouse gases (especially methane) and toxic material that pollutes groundwater apart from polluting the environment.
Brands
Preeti Misra Joins Open Media & Fortune India as Head of Events
Preeti Misra brings two decades of experience to a business that smells opportunity in live gatherings
MUMBAI: Fortune India is serious about live events and it has just hired someone who knows how to fill a room. Preeti Misra has been appointed Head of Events at Open Media & Fortune India, the RP-Sanjiv Goenka Group’s media and publications arm, tasked with turning both brands into destination platforms for India’s business and intellectual elite.
Misra arrives with more than 20 years of experience in marketing communications, brand strategy and large-scale events. She has held senior roles at India Today Group, Laqshya Media Group, Times Internet and C S Direkt Events & Exhibitions, a career that spans mass-market spectacle and niche power gatherings alike. Few in the industry have logged that many miles across so many formats.
In her new role, she will run the events vertical across both Open Media and Fortune India, with a brief to build what the group describes as high-impact intellectual and experiential platforms, the kind that blur the line between editorial credibility and boardroom currency. She will report directly to Sahil Shetty, Chief Executive Officer of Open Media & Fortune India.
The appointment signals a clear strategic push. Events have become a serious revenue line for legacy media houses in India, offering advertisers something a banner ad cannot: a captive room full of decision-makers. For Fortune India, a brand that already speaks to the C-suite, the upside is obvious. Misra’s job is to make it real and make it happen quickly.
