MAM
Biba selects Media2win as social media digital agency
MUMBAI: Media2win, the independent full service digital agency, has won the social media digital business for female ethnic wear brand Biba.
Media2win will be responsible for the digital marketing initiatives encompassing social media, mobile and other innovative solutions for Biba.
The size of the business is pegged to be around 5 per cent of Biba‘s total media spends. Within a few weeks of launching an official presence on Facebook, the Biba page has acquired 40,000 fans with high levels of interaction.
To further increase engagement with fans, Biba also plans to launch a new innovative application and a contest in the coming weeks.
Media2win COO Namrata Balwani said, “We are proud to work with Biba, a leading player in female ethnic wear. We look forward to doing some great work and becoming the digital voice of the brand.”
Biba MD Siddharth Bindra added, “Digital is the new language, that‘s where people are connecting, interacting and building relationships and loyalties. Facebook is a wonderful platform to find new customers and stay in touch with existing ones and to promote new products and services. It is also the perfect customer feedback and service medium.”
Finally a message is sent out to the audience: “Sometimes you wish people didn‘t agree with you all the time and at MF Global we tell you what‘s good for you”.
The commercial has been shot in Ranthambore and has hit the screens today.
The company said that the ideation process kick started with a brand audit. It was conducted with the objective of obtaining an insight which facilitated the development of the brand communication. It was observed that most clients have more than one broking relationship – combination of width and depth and for a combination of efficient margins, and for the spread and pick up of varying ideas for investments. With the help of the brand audit, the agency arrived at the strategic intent of the campaign.
MAM
Borosil launches ‘Larah House Shift Campaign’ for dinnerware range
New TVC celebrates chaotic yet heartwarming moments of moving house.
MUMBAI: Borosil just unpacked a campaign so relatable, even your mismatched plates are nodding in agreement because when shifting homes, the real treasure isn’t the new address, it’s the dinnerware that survives the journey. Borosil Ltd. has unveiled its latest television commercial for the Larah dinnerware range, titled the ‘Larah House Shift Campaign’. Conceptualised by Sideways, the film captures the familiar chaos of moving house through the light-hearted banter of a couple unpacking their new home.
In the ad, the wife searches for something while the husband hilariously fumbles with minor blunders. What could have been a moment of frustration turns into playful teasing, turning everyday imperfections into inside jokes and transforming the stress of settling in into shared memories.
Rather than focusing solely on product features, the campaign takes an emotion-led approach, positioning Larah dinnerware as a natural part of these everyday moments that turn a house into a home. Known for its elegant design, durability and blend of aesthetics with functionality, Larah is presented as the reliable companion that makes daily dining feel special.
Borosil Ltd. VP for marketing Barnali Shankar said, “With the ‘Larah House Shift Campaign’, we aim to celebrate the beauty of everyday dining moments and the role they play in bringing people together. At Borosil, we believe dining today goes beyond just food, it is about the experience, the setting, and the emotions shared around it.”
The campaign will be amplified across digital platforms and news channels, targeting young, urban consumers and modern Indian families who value both functionality and aesthetic appeal in their homes.
In a world where moving house often feels like a comedy of errors, Borosil’s Larah campaign reminds us that the best dinnerware doesn’t just survive the chaos, it becomes part of the story, turning unpacked boxes and misplaced plates into the first chapter of a new home’s memories.
