MAM
Bhuvan Bam, Ashish Chanchlani, Prajakta Koli and other artists to perform at “Social Nation” festival
MUMBAI: India’s first ever live event celebrating the emergence of the digital content creators and communities, “Social Nation” will witness performance by artists like Ashish Chanchlani, Be YouNick (Nikunj Lotia) , Bhuvan Bam, CarryMinati (Ajey Nagar), Dancefit Live, Harsh Beniwal, Jonita Gandhi, Mallika Dua , MJ5, Prajakta Koli(MostlySane), Ranveer Allahbadia(Beer Biceps) amongst many other artists which will be announced in various phases. An initiative by One Digital Entertainment and Event Capital, Social Nation will kick off with its debut edition on 19-20th October, 2019 at Jio Garden.
A one-stop entertainment and interactive festival across two days, Social Nation will witness performances by more than 60 artists from different segments like music, comedy, dance, poetry, and others. It will also host multiple engaging hands-on workshops, panels, Experience Zones, meet & greets never seen before AR/ VR experience amongst other things.
Mr. Gurpreet Singh, COO and Co-Founder, One Digital Entertainment said, ”Our core idea has always been to support independent content and creators and the Internet has made it possible year after year. To celebrate the much said democracy, we are bringing a multi-layered festival whose core lies in the creator-fan relationship and hence we have meticulously planned to create an exclusive arena for the creators to interact with their fans”
“Social Nation is an extremely special addition to our current roster of event IPs. We have been curating various IPs in music, fashion, lifestyle, sports, kids etc. Through this IP, we aim to create a close community of fans and creators where everybody feels home and significant”, shared Mr. Deepak Choudhary, Founder and Director of Event Capital.
Brands
Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
