Brands
Bhawna Rao opens flagship store, redefining luxury with bespoke couture
MUMBAI: Bhawna Rao has unveiled its flagship store in Chattarpur, offering a refined shopping experience for those who appreciate elegance with a personal touch. More than just a retail space, the boutique blends intricate craftsmanship with modern luxury in an intimate, immersive setting.
Inspired by Baroque architecture, the store’s interiors feature grand French columns, graceful archways, and a soft, ethereal ambience. Delicate music and soothing fragrances enhance the experience, making each visit as indulgent as the couture on display.
What sets this boutique apart is its bespoke approach. Exclusive fittings, one-on-one consultations, and couture designed to celebrate individuality transform shopping into a personalised journey. Customers are invited to explore a collection that balances opulence with comfort, showcasing fine fabrics that feel as luxurious as they look.
Film star Nushrratt Bharuccha arrived in a dazzling Rao creation, embodying contemporary regal charm.
Speaking about this new milestone, Rao shared, “I wanted to create a space where women could enjoy a curated, luxurious experience that is both personal and comfortable. Every detail, from the ambience to the service, is designed to make each visit feel truly special. Our designs are crafted for extraordinary occasions, and this boutique reflects that same sense of celebration.”
Since its inception in 2016, Rao has become synonymous with refined craftsmanship and contemporary couture. This flagship store marks a new phase for the brand, with aspirations to extend its presence across India and beyond.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
