MAM
Bhaskar Group awards ‘Kirtikaar Bhaskar’ creative award to Agency Purple Focus
MUMBAI: The Bhaskar Group has awarded Agency Purple Focus the Kirtikaar Bhaskar creative award. Purple Focus from Indore has bagged four golds, four silvers and one bronze in all, two golds in the campaign and events and promotions category for Suncity Amusement park, one in the real estate category for its brand Opal Developers and, one gold for direct mailers for its client Eicher.
The Kirtikaar Bhaskar Creative Awards invited entries in the following categories – consumer durable/electronic/automobiles, campaign, education, lifestyle/fashion/FMCG, direct mailer, outdoor campaign, events and promotions, real estate and telecom and IT.
In the education category – Deepak Advertising (Indore) bagged a gold, in the automobile/ Electronics and Consumer Durables and outdoor campaign categories Percept Swift advertising (Indore) bagged two gold medals for its brands Kirloskar Brothers Ltd and Kanika Digital respectively. In the fashion and life style promotion- Aquarius( Bhopal) won a gold for its brand Llyas, informs an official release.
The jury for the Kirtikar Bhaskar Creative awards included personalities from media – McCann Erickson executive chairman Prasoon Joshi, Euro RSCG VP creative Asokh Karnik, Starcom executive director India-West Manish Porwal and OMS president C. D Mitra.
Bhaskar Group National head – brand strategy and communication Sanjeev Kotnala said, “The Bhaskar Creative Awards aim at encouraging the agencies in Bhaskar states to develop better communication for their clients. This competition will work towards improvement in the quality and efficiency of the communication developed by these agencies.”
Kirtikaar Bhaskar Creative Awards is aimed at promoting excellence in creativity at regional level specifically developed by agencies having their offices in Bhaskar markets for advertisers in Bhaskar Markets including Rajasthan, Madhya Pradesh, Gujarat, Chattisgarh, Punjab, Chandigarh , Himachal Pradesh and Haryana. The objective of the awards is to motivate and further push regional teams so as to reduce the gap between state level and metro advertising agencies.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
