Ad Campaigns
Bharatmatrimony & wondrlab use Al to drive home the message of the ‘Perfect valentine!’
Mumbai: BharatMatrimony, India’s biggest matchmaking service, recently launched a cutting-edge marketing campaign, “My Perfect Valentine,” featuring an AI-generated entity named Aaditya Iyer (AI). This marks India’s first marketing campaign utilizing advanced AI tools like ChatGPT and Midjourney. This campaign was conceptualised by Wondrlab India.
#theAIvalentine generated through Artificial Intelligence was named Aaditya Iyer (AI). While his words & thoughts were generated by ChatGPT, his face, image & his world was created using Midjourney. To kick off the campaign, Aaditya Iyer was launched on Instagram, where he started posting pictures and sharing his thoughts, quickly gaining more than 10K followers in a span of three days. He started celebrating rose day, propose day, kiss day and declared his intention to find a valentine, generating buzz and excitement among his followers. However, on Valentine’s Day, it was revealed that Aaditya Iyer, the perfect valentine, was not real, but a campaign setup to showcase the importance of connecting with real people looking for real love.
The ‘My Perfect Valentine’ campaign gained widespread attention on social media was praised for its creative use of technology. By highlighting the importance of connecting with real people, BharatMatrimony reinforces its commitment to helping individuals find their perfect match.
Commenting on the innovative campaign, Matrimony.com CMO Arjun Bhatia said, “In a world where perfection is pursued relentlessly, we cracked the idea of using AI along with our agency partner Wondrlab to emphasize that perfection is not real. Each of us is beautifully flawed. It takes two endearingly imperfect people who are perfect for each other to form a happy marriage. And for those seeking their perfect match, come to BharatMatrimony where you will find real people searching for real love.”
Wondrlab India CCO & Co-founder Amit Akali said, “In a world afraid of AI taking over our lives, we decided to use AI to demonstrate that there is no substitute for real, in love as well as in We creativity and marketing. The campaign hit a nerve with not just people looking for perfection in their potential partners, but also creative and marketing professionals wondering about their place in the world with the advent of advanced AI tools. At Wondrlab and BharatMatrimony, we always use technology and culture, to drive home a point that is both insightful and real. Which is why Aaditya may not be real, but the love and traction he’s getting for BharatMatrimony is very much real.”.
YouTube:
Instagram:
Facebook:
In just a few days, he has become Instagram’s obsession. Women swear by his perfection. Watch Aaditya Iyer dubbed as ‘The Perfect Valentine’ by thousands… | By Bharat Matrimony | Facebook
7K views, 7 likes, 1 loves, 0 comments, 1 shares, Facebook Watch Videos from Bharat Matrimony: In just a few days, he has become Instagram’s obsession. Women swear by his perfection. Watch Aaditya…
Twitter:
Aaditya Iyer, dubbed “The Perfect Valentine” by thousands of Indian women, shares his views on love, life, and relationship status in an exclusive video for BharatMatrimony. #theAIvalentine #ValentinesDay#BeChoosy #BharatMatrimony #FindLoveOnBharatMatrimony pic.twitter.com/0KTRlmAfbV
— Bharatmatrimony.com (@bharatmatrimony) February 14, 2023
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
