Brands
Bharat Petroleum MAK led among over 150 new brands: TAM Sports
Mumbai: TAM Sports has released an advertising report based on the first 15 matches of ICC Cricket World Cup 2023 and for all the channels on which matches are telecasted.
ICC World Cup’23 witnessed indexed growth of 28 per cent from the first 15 matches in terms of average ad volumes per match compared to ICC World Cup’19.
Count of categories, advertisers & brands grew by 30 per cent, 14 per cent and 32 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 15 matches from both the World Cups.
In ICC World Cup’23, perfumes/deodorant was the leading category with 10 per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19.
Also, the top five categories together covered 33 per cent share of ad volumes during the first 15 matches of ICC World Cup’23.
Among advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 33 per cent share of ad volumes during ICC World Cup’23.
Over 40 new categories and over 150 new brands advertised in 15 matches of ICC World Cup’23 compared to same number of matches in ICC World Cup’19.
Among more than 150 new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Fogg Oud Extreme’.
Brands
Kotak Mahindra Prime names Suraj Rajappan as managing director and chief executive
The car-finance arm of Kotak Mahindra Bank lines up a new chief and raises its borrowing limit
MUMBAI: Suraj Rajappan is getting the keys. Kotak Mahindra Prime Limited (KMPL), India’s veteran car-finance outfit, has named him managing director and chief executive, effective June 1st, 2026—the same day his predecessor drives off into retirement.
The board approved the appointment at its meeting on March 18th. Rajappan, currently a whole-time director at the company, has spent his entire 24-year career at KMPL, working across functions before rising to the top job. The three-year term remains subject to shareholder approval, and the company confirmed he faces no bar from SEBI or any other authority from holding the post.
He takes over from Shahrukh Todiwala, who superannuates on May 31st after more than three decades with the Kotak Group. Ashok Vaswani, managing director and chief executive of parent Kotak Mahindra Bank, was generous in his send-off. Todiwala, he said, “leaves behind a legacy marked by prudent growth, strong risk discipline, and a focus on customer-centricity.” Of his successor, Vaswani was equally bullish: Rajappan’s “deep industry experience and execution capabilities position KMPL well for its next phase of growth.”
The board also loosened the purse strings, raising the company’s overall outstanding debt limit from Rs 43,000 crore to Rs 48,000 crore. The expanded ceiling covers bank loans, debentures, commercial paper, treasury operations, credit facilities and external commercial borrowings.
KMPL has operated as a car-finance company since 1996, branching into two-wheeler loans in 2018 and loans against property in 2021. With fresh leadership, a bigger borrowing arsenal and an ambitious lender for a parent, Rajappan’s first task is clear: step on the accelerator.
