Ad Campaigns
BGMI’s digital film reveals new events, modes and maps of the game in style!
Mumbai: PAD Play, a problem-solving company in video production for digital marketing, has been winning appreciation for the Kannada ad film – Winner, Winner Chicken Dinner. The digital film made for BGMI – Battlegrounds Mobile India, explains the game updates in a thrilling and impressive sequence. The film shot across various locations in Karnataka, captures the vibrant spirit of the region while also showcasing the love for the game. With the right mixture of ‘Psych BGMI power’ and real-life experiences, it resonates deeply with the gaming community in Karnataka, where BGMI has a significant following.
Commenting on the response to the hyper-local digital film, KRAFTON India associate director and lead marketing Srinjoy Das said, “With all our campaigns, we strive to connect with gamers across the country, and this time, we aimed to create something special for our gamers in Karnataka. Our journey started with figuring out what genuinely resonates with Kannadigas. This led us to choose Bengaluru as the film’s setting, showcasing its iconic landmarks, and everyday moments locals can relate to. We also crafted a catchy tune in Kannada in collaboration with local artists. Conceptualized and filmed in Karnataka, we wanted to create a fully authentic experience for our BGMI audience in the state. We are thrilled by the positive reception it has received from the community”.
The usage of Psych Maga – a popular slang phrase used among Karnataka youths has struck the right chord with game enthusiasts. The relatable and engaging ad is driving downloads at a fast pace.
Elaborating on the making, PAD Play co-founder and chief creative officer Vivek Reddy said, “We are incredibly proud of this hyper-local project and are elated with the response. By understanding and incorporating the local culture, we have created a film that truly speaks the language of the gamers in their own dialect. The film celebrates the enthusiasm of BGMI gamers in Karnataka. The music and characters have added to the hyper-local flavour organically.”
BGMI is one of India’s premier gaming platforms with a vast and passionate user base and this digital film has captured the imagination of the gaming community in Karnataka. Since its launch, BGMI has retained its immense popularity and expanded its user base, becoming a leader in the Indian gaming industry with its immersive gameplay and engaging community features.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
