Brands
Beyond Snack introduces “Banana Waves”
Mumbai: Beyond Snack, the pioneering Kerala banana chips brand from Kerala, continues its mission to revolutionize the snacking landscape with an exciting and innovative product makeover. Beyond Snack is thrilled to unveil the latest addition to its banana chips lineup: Banana Waves. Banana Waves come in two irresistible varieties: Cheesy Jalapeno and Sriracha Delight are a perfect blend of crunch and flavour, creating an unforgettable snacking experience.
Born from a desire to infuse an old favourite with youthful zest, Banana Waves are nothing like traditional banana chips. “In our market research, we recognized the need for an upgrade in the traditional banana chips, aligning them with the preferences of today’s younger consumers, explained Beyond Snack co-founder Manas Madhu. “Our quest was to reimagine this classic into something vibrant, exciting, and irresistibly contemporary,” remarked Manas.
Banana Waves boast a mesmerizing, wave-like form that breaks away from the conventions of the ordinary. “The journey from a traditional snack to Banana Waves has been driven by the desire to create a unique snacking experience that resonates with the younger audience”, Said Co-founder Jyoti Rajguru. Designed to be distinctly different from traditional banana chips, Banana Waves boast a trendsetting wave-like shape, promising a crunchier bite and a palate enriched with a medley of exotic flavours with continental undertones.
The Cheesy Jalapeno variety combines the richness of cheese with the thrilling kick of jalapeno, harmonizing perfectly with the new wavy structure. The Sriracha Delight variant offers a symphony of bold and spicy notes that dance delightfully on the taste buds, amplified by the extraordinary texture.
Beyond Snack’s commitment to innovation extends to its packaging as well. A vivid illustration of a giant Banana octopus generating waves symbolises the exhilaration contained within each bag. Beyond Snack co-founder Gautam Raghuraman said, “Banana Waves Chips are not just a snack; they are an experience of joy and exhilaration. We wanted to challenge the norms and create a product that ignites excitement from the very first bite.”
Banana Waves are now available across retail outlets in prominent cities such as Mumbai, Pune, Bangalore, Hyderabad, and more. With a robust retail presence and nationwide online availability through prominent platforms, including Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, consumers across India can embrace the wavy snacking revolution. Both the new variants are priced affordably at Rs. 50 for a 65g pack.
“We wanted to redefine banana chips while retaining the wholesome goodness that our customers expect from us. The wave-like texture and the exotic flavours provide a more engaging experience that we believe our customers will love,” Gautam added.
With this launch, Beyond Snack envisions creating a snacking revolution that resonates across India and worldwide. As with all Beyond Snack products, the Banana Waves are non-GMO, cholesterol-free, and trans-fat-free, made from the finest bananas and premium ingredients.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
