Ad Campaigns
Beyond Snack ignites snack aisles with Pushpa’s fire: ‘Flower Nahi Fire’ chips
Mumbai: Beyond Snack, India’s banana chip brand, has partnered with Mythri Movie Makers to launch an exclusive flavor, ‘Flower Nahi Fire,’ inspired by the unstoppable energy of Pushpa 2: The Rule. As part of its ‘24 Karat Taste’ campaign, this fiery new offering celebrates the sequel to the blockbuster Pushpa: The Rise, blending boldness and crunch to embody the spirit of its iconic protagonist.
The ‘Flower Nahi Fire’ banana chips mark a milestone as the first-ever movie-inspired flavor in the snack industry. Designed to mirror Pushpa’s resilience and intensity, this spicy, adventurous snack takes fans on a flavorful journey they won’t forget.
The flavor draws inspiration from Pushpa’s memorable dialogue, “Flower Nahi Fire.” Beyond Snack captures the essence of this line with a bold spice blend that delivers a fiery kick in every bite, combined with the natural sweetness of bananas.
“This collaboration celebrates Pushpa’s unbreakable spirit and India’s love for fiery flavors,” said Beyond Snack, founder, Manas Madhu. “We’ve crafted Flower Nahi Fire to reflect the movie’s energy. Its intense spice and crunch are as impactful as the character himself.”
Beyond Snack ensures that Flower Nahi Fire lives up to Pushpa’s fiery legacy with its unique features:
1 Bold Spice Blend: Infused with locally sourced spices, this flavor builds heat and complexity, catering to lovers of intense snacks.
2 Signature Crunch: True to Beyond Snack’s high standards, every chip is fried to achieve the perfect crispness.
3 Collector’s Packaging: Featuring visuals from Pushpa 2, the limited-edition packaging is a must-have for fans.
“This snack isn’t just about taste—it’s about celebrating the boldness of Pushpa Raj,” said Mythri Movie Makers, producer, Y. Ravishankar. “Fans can now experience Pushpa’s fiery energy off-screen.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
